**Job Title: Senior Marketing Manager****Company: Springer Nature****Location: London, Hybrid****Contact: Full Time, Maternity Leave Cover****Purpose of the Role**The Product & Solutions Marketing team is dedicated to launching innovative products and driving growth through lead generation to support sales goals. Collaborating with colleagues across Strategy, Planning, Operations, Product and Sales, you'll play a pivotal role in delivering effective and efficient tactical marketing plans and customer journeys to drive growth for existing solutions by using engaging content and customer insights.You'll be responsible for developing and implementing dynamic marketing campaigns to promote our Products & Solutions, generating demand, and creating awareness in the market, both with the purchasers and the users of our products.**Responsibilities & Tasks*** Collect required input from Marketing Strategy, Product Team, Sales Teams, and other relevant business units.* Craft an omni-channel marketing plan for B2B, Institutional and Clinical markets, integrating online and offline channels, tailored to audience preferences, achieving overarching marketing objectives.* Strategically allocate marketing budget to minimize cost per acquisition (CPA) and optimize spending across channels.* Create customer journeys, use compelling content and oversee the execution of marketing plans, and the implementation of multi-tactic marketing campaigns for the assigned portfolio responsibilities to raise and increase product awareness, generate and nurture leads and retain customers.* Develop a customer centric approach, identifying key market segments and creating customer profiles to best target clients.* Develop comprehensive evaluation reports by analysing campaign performance data against benchmarks to optimize future campaigns’ reach, engagement, and conversions.* Create plans for the successful introduction of new features into the market to maximize product visibility and market penetration.* Effectively manage cross-departmental stakeholders, fostering collaboration through transparent communication, frequent updates, and shared insights. Act as a liaison between marketing/product/sales and operations teams, ensuring timely delivery on project requirements with an eye to automate and/or drive efficiency.* Thrive to be an expert on product features, advantages and benefits, customer base and user journey mapping.**Key Relationships*** Reporting to Director Marketing Planning Product & Solutions, as well as internal & external stakeholders* Strategy & Operations in Marketing, China team, Product & Sales teams* External Agencies**Experience, Skills & Qualifications:****Essential*** Proven abilities in crafting and executing efficient marketing plans aligning strategy with appropriate tactics and channels.* Commercial awareness and track record of helping commercial products to succeed.* Strong reporting & analytical skills with a focus on performance metrics and ROI.* Experience launching new products and developing new markets.* Excellent digital marketing and customer engagement skillset with experience in generating demand by creating and using engaging content.* Strong communication and collaboration capabilities with a positive attitude towards and actively driving change.**Desirable*** Capacity to thrive in a matrix and cross-functional team environment, managing multiple stakeholders.* Agility to adapt plans based on continuous performance monitoring and evolving market conditions.* Comfortable managing multiple assignments simultaneously, anticipating required activities/tasks, and working according to changing priorities and deadlines.#LI-RP1At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. For more information about career opportunities in Springer Nature please visitWe are an ambitious and dynamic organisation, and home to some of the best-known names in research, educational and professional publishing.Working at the heart of a changing industry, we are always looking for great people who care about delivering quality to our customers and the communities we work alongside. In return, you will find that we open the doors to discovery for all our employees – offering opportunities to learn from some of the best in the business, with a culture that encourages curiosity and empowers people to find solutions and act on their instincts. Whether you are at the beginning of your career or are an experienced professional, we invite you to find out more about the roles we offer and explore our current vacancies.We are a global and progressive business, founded on a heritage of trusted and respected brands – including Springer, founded in 1842, Macmillan, founded in 1843 and Nature, first published in 1869.Nearly two centuries of progress and advancement in science and education have helped shape the business we are today. Research and learning continues to be the cornerstone of progress, and we will continue to open doors to discovery through trusted brands and innovative products and services. Springer Nature Group was created in May 2015 through the combination of Nature Publishing Group, Macmillan Education and Springer Science+Business Media. #J-18808-Ljbffr