About Formula E

Formula E, the world’s fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche and Jaguar, Formula E features elite drivers and cutting‑edge electric‑vehicle technology. It is the first sport certified Net Zero Carbon from inception, combining thrilling entertainment with a mission to advance sustainable progress.

The Role

The Senior Media Insight Manager will lead Formula E’s global audience intelligence, integrating data from linear TV, streaming and the digital ecosystem to create a comprehensive view of performance. Your insights will directly inform core business strategy, media‑rights negotiations and commercial growth.

Cross‑Platform Audience Synthesis

Lead media performance across broadcast, streaming and digital, synthesising traditional TV ratings with streaming, social and hybrid data to create a unified audience view that supports performance delivery, commercial renewal and accurate media forecasting.

Reporting & KPI Evolution

Deliver actionable reporting that translates complex data into clear, strategic insights for rights decisions. Proactively evolve and define KPIs that capture modern viewing behaviour, including on‑demand consumption, cross‑platform reach and engagement.

Commercial Strategy Support

Identify and quantify growth opportunities, providing deep analysis to commercial teams to optimise TV rights and digital monetisation. Produce high‑impact insight outputs tailored for senior stakeholders, sponsors and broadcast partners.

Data Integrity & Vendor Management

Manage relationships with external research partners and data vendors, ensuring robust and consistent audience intelligence. Maintain rigorous data‑quality standards, guaranteeing accuracy and comparability across all global markets.

What We’re Looking For

• Experience & Sector Knowledge: Proven experience in media or audience insight, ideally from a rights holder, broadcaster or media agency, with awareness of global audience behaviours and media trends in Formula E’s key markets.
• Measurement & Technical Expertise: Strong understanding of cross‑platform and hybrid measurement methodologies, covering streaming data, Connected TV (CTV) and digital analytics sources. Advanced proficiency in Excel/Google Sheets and PowerPoint/Google Slides is mandatory.
• Project Management & Leadership: Ability to manage large‑scale, multi‑market research or data projects; experience in leading or mentoring a team is highly desirable.
• Communication & Data Storytelling: Skilled in data storytelling, transforming quantitative analysis into clear, actionable recommendations for commercial, media‑rights and strategy teams. Comfortable presenting to senior executives, partners and technical teams.

What’s in it for you

Benefits and perks support your well‑being and professional growth. This is a hybrid role, requiring three days a week in our Hammersmith London office.

Application Process

The closing date for this role is 21st November. If we receive a high volume of applications, we may close early. Formula E values diversity and equal opportunity. We will provide equal opportunities regardless of an individual’s protected characteristics.

We’ll see you at the starting line!

¡VAMOS! If you require further assistance in accessing the application or need a different format, please contact recruitment@fiaformulae.com. If this role isn’t quite for you but you want to join Formula E, connect with us to be the first to know of new opportunities.