Senior Paid Media Manager

12 Days Old

Location: Cardiff, Hybrid (3 days in, 2 days from home)

Job Type: Permanent position, full time

Reports to: Head of Agency

“Our mission is to deliver innovative, insight driven media strategies, generating results beyond all expectation”.

We are looking for an ambitious and experienced Paid Media Manager to join our experienced team of media and creative experts! You’ll take the lead on strategy, execution and optimisation of the paid digital campaigns across the agency. Our client base varies from e-commerce, education, tourism, fintech and sport. You will work closely with all departments across the agency to ensure the success of the paid media initiatives.

Key Responsibilities

Campaign Strategy and Execution

  • Develop and implement data-driven paid media strategies for clients across various platforms including, not but limited to: Google Ads, Meta, LinkedIn, YouTube, TikTok.
  • Collaborate cross-departmentally to align digital strategies overarching campaign objectives.
  • Ongoing communication with client and internal client account managers, providing insights and recommendations for optimisation.
  • Utilise Google Tag Manager (GTM) and GA4 for effective campaign tracking and measurement.

Budget Management

  • Monitor and manage campaign budgets to ensure that spend is in line with client goals and expectations.
  • Recommend budget reallocations or adjustments to maximize campaign performance based on data insights.

Qualifications and Technical Knowledge

  • Technical Knowledge: Must have experience with running paid campaigns on Meta, Google Ads, TikTok, LinkedIn & Snapchat.
  • GA4 & GTM: Experience with tracking and reporting experience with Google Analytics and Google Tag Manager.
  • Strong communication skills: You’ll be comfortable presenting to clients, colleagues and participating in new business pitches.
  • Experience: Minimum of 3 years’ experience (preferably with agency).
  • Industry changes: Constantly staying up to date with platform updates, algorithm changes, and new digital marketing trends.
  • Programmatic advertising: Familiarity with programmatic platforms, DSPs and traditional media offering.
  • SEO: Experience with SEO strategy and optimisation to improve search visibility and traffic.
  • Creative: Ability to think creatively when devising ad copy, targeting strategies and A/B testing.
  • Attribution Modelling: Understanding of attribution and how different touchpoints impact conversion and ROI.

Benefits

  • Birthday Day off.
  • Agency wide bonus structure.
  • Generous annual leave allowance.
  • Paid training for career accreditations.
  • Strong focus on individual development with quarterly reviews.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

#J-18808-Ljbffr
Apply
Location:
Cardiff, Wales, United Kingdom
Salary:
£80,000 - £100,000
Job Type:
FullTime
Category:
Marketing & Media

We found some similar jobs based on your search