Senior Performance Marketing Analyst – Holland & Barrett

We invite you to join Holland & Barrett, a leading wellness partner with over 150 years of experience shaping the industry into a global wellness partner.

Role Overview

As a Senior Performance Marketing Analyst within the Omnichannel Analytics team, you will partner closely with Digital Marketing and Trading functions to measure, optimise and elevate campaign performance across paid search, social, display, affiliates and CRM. Your insights will drive smarter marketing investments, enhance customer acquisition and retention, and support meaningful business growth.

Key Responsibilities

• Analyse campaign performance across paid search, social, affiliates, display and CRM to uncover growth opportunities.
• Build dashboards and reporting in Metabase to track spend, conversion, ROAS, CAC and lifetime value.
• Provide data‑led recommendations to optimise channel mix, creative performance and audience targeting.
• Partner with marketing and product teams to embed analytics into campaign planning and decision‑making.
• Write efficient SQL to analyse large marketing and behavioural datasets.
• Support forecasting and budgeting with scenario modelling and performance projections.
• Collaborate with BI, CRM and product teams to deliver cross‑channel measurement solutions.

Qualifications

• Proficient in SQL with experience querying and transforming large marketing, sales and customer data sets.
• Comfortable working with modern data stacks, including Redshift, BigQuery, Matillion, Metabase and Retool.
• Strong grasp of performance marketing metrics such as ROAS, CAC, CTR, CPM and attribution models.
• Experienced in building dashboards and visualisations that enable data‑driven decision‑making.
• Skilled at turning complex insights into clear, actionable recommendations for marketing and trading teams.
• Background in ecommerce, retail media or D2C analytics, with 3–7 years’ experience in marketing or digital analytics roles.
• Curious, collaborative and commercially minded – confident working cross‑functionally to drive measurable business impact.

Location

Hybrid role based in London – required to be in the office at least twice per week.

Benefits

• Health Cash Plan
  Life Assurance
  Incentive Scheme based on performance
  Virtual GP
  Private Medical care
  FREE at‑home blood test kit
  Holiday Purchase option
  Pension Contribution scheme
  Access to Wellhub with gyms, studios and wellbeing apps
• 25% Colleague Discount with FREE Next Day Delivery
  Exclusive discounts from a wide range of partners
  £/€50 Annual Product Allowance to spend in store
• Access to a variety of learning opportunities including Level 2–5 apprenticeships, workshops and our Digital Learning Library

Recruitment Process

• Short Coderbyte assessment to evaluate core technical and analytical skills
• Role‑specific interview questions to understand your approach to relevant challenges
• Interview with the Hiring Manager to explore your experience and motivations
• Case study to demonstrate problem‑solving and strategic thinking
• Follow‑up review to delve deeper into your insights and approach
• Short conversations with team members to assess fit and working style

Equality & Inclusion

Our culture respects equality, values diversity and encourages individuality – because this allows our people to unlock their potential and be their best. We welcome everyone who shares our EPIC values regardless of background, culture, disability, ethnicity, gender identity or sexual orientation.

Holland & Barrett does not accept unsolicited resumes from search firms or recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not responsible for any fees if a candidate is submitted by a search firm/recruiter unless otherwise agreed.