Senior Product Content Manager

This is a permanent, full‑time role based in Staines (Bupa Place) and London (Angel Court). It is hybrid, requiring 2 days in office per week. Salary £59k‑£75k DOE. We consider all types of flexibility, including location, hours and working patterns.

How You’ll Help Us Make Health Happen

• Be the driving force behind product engagement across UKI, leading events and campaigns to boost awareness and adoption.
• Establish Bupa as a thought leader with over 3 million annual customer engagements through programmes like Health Horizons, Bupa Academy and Inside Health.
• Design product merchandising plans and deliver assets that increase utilisation of priority products and pathways.
• Develop reactive product engagement campaigns to communicate product improvements and benefits effectively.
• Lead product engagement for strategic accounts through account reviews, immersion days and tailored priorities to support growth and retention.
• Deliver go‑to‑market strategies for new products in partnership with marketing and brand teams, using customer insight to shape messaging and PR.
• Own the Blueprint programme, ensuring commercial teams have the training and tools they need, while deepening broker engagement and delivering top‑rated immersion experiences.
• Manage budgets, agencies and performance tracking to optimise engagement activity and drive efficiencies.
• Ensure compliance with regulatory standards and maintain clear governance processes.
• Lead and develop a high‑performing team, setting objectives, coaching and building capability for future success.

Key Skills / Qualifications Needed For This Role

• Proven leadership in product content or product marketing across complex, multi‑audience environments (customers, brokers, colleagues)
• Strength in GTM planning, storytelling and message frameworks rooted in customer insight
• Ability to coach and develop a high‑performing team; confident stakeholder management across Product, Marketing, Brand and Commercial
• Regulatory awareness – create content that’s clear, accurate and compliant (cut jargon and explain terms in plain English)
• Strong experience (8 years minimum) in product marketing or content strategy, ideally in health or insurance
• Skilled communicator capable of turning complex ideas into clear, engaging messages
• Strategic thinker with a hands‑on approach to delivering campaigns and initiatives
• Comfortable working with data and insights to measure impact and optimise performance.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family‑friendly benefits.

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• Annual performance‑based bonus
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Bupa is a Level 2 Disability Confident Employer. We aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. If you require information regarding this role in an alternative format, please email: careers@bupa.com.