Overview

Base pay range: Provided by Heidi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About Heidi. Heidi helps skiers and mountain lovers discover resorts that are hidden gems alongside the classics. We focus on flexibility in the winter ski market and aim to grow rapidly.

What You’ll Be Doing

• Lead experimentation: Own and deliver a CRO roadmap that steadily improves our booking funnel through regular, well-structured tests.
• Understand the customer: Talk to customers, observe sessions, and gather insights from sales and support teams to understand pain points and motivations.
• Research competitors & trends: Stay close to how customers shop with competitors and track emerging trends in travel and ecommerce.
• Prioritise for impact: Focus effort on opportunities that matter most for growth, balancing effort, feasibility, and potential impact.
• Analyse behaviour: Use GA4, BigQuery, Clarity, and other tools to uncover drop-offs and pain points, combining quantitative and qualitative insight.
• Collaborate across teams: Partner with Design, Engineering, Marketing, and Supply to move tests from idea to release quickly, and keep everyone aligned on goals and results.
• Communicate clearly: Share results and learnings in a way that connects customer experience with commercial outcomes, helping everyone make better decisions.
• Champion pragmatism: Stay focused on what drives outcomes, making smart trade-offs, while being comfortable working hands-on with data.
• Build a culture of learning: Share insights widely, celebrate wins, and treat unexpected outcomes as valuable steps forward.

What We’re Looking For From You

• CRO / experimentation experience: You’ve run A/B tests and know how to design, run, and interpret them - including handling common pitfalls.
• Customer discovery mindset: You’re proactive in understanding customers through direct feedback, competitor analysis, and market research.
• Strategic prioritisation: You can structure hypotheses and make trade-offs that link directly to commercial and customer outcomes.
• Analytical skills: Comfortable with data, confident defining metrics, and able to translate analysis into clear action.
• Customer and commercial balance: You understand both the customer journey and the business levers, and use both to drive prioritisation.
• Comfort in scale-ups: You thrive in a fast-moving environment with high expectations, urgency, and ambiguity.

Bonus points for

• Strong grasp of statistics and test design (power, confidence, sample sizing).
• Hands-on SQL skills and experience with product analytics tools.
• A keen skier or snowboarder who’s passionate about mountain holidays.

Team, Reporting & Interview Process

You’ll report to Robbie, Head of Product. The product team includes Head of Product, Lead Product Designer, Product Manager and Senior Product Designer. Interview process: TA Screen, Behaviour Interview, Onsite Interview, Culture interview.

Employee Benefits

• Salary of £70-£85,000 based on experience
• 25 days annual leave + bank holidays + 4 “me/wellbeing” days
• Hybrid working policy
• Vitality health insurance
• Enhanced parental leave for primary/secondary carers and adoptive parents
• £1,000 Heidi holiday credit + additional holiday discounts
• Work from home budget £300

Our Commitment to Inclusive Hiring

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. All applicants will be considered for employment without attention to age, sex, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity status or disability status.