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JOB DETAILS

JOB BAND: C

CONTRACT TYPE: 12m Fixed Term Contract, Full-time

DEPARTMENT: BBC World Service – Audience Insight

LOCATION: BBC Broadcasting House, London – Hybrid

PROPOSED SALARY RANGE: £31,800 – £41,800 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We\u2019re happy to discuss flexible working. If you would like to, please indicate your preference in the application 2; though there\u2019s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Job Purpose

Join the BBC World Service Audience Insight team to shape global understanding of our reach and impact. As a Senior Research Executive, you\u2019ll lead quantitative audience and social research projects that inform strategic decisions and help grow BBC\u2019s global audience.

The post holder will get to work on the BBC\u2019s Global Audience Measure (GAM), which measures the BBC\u2019s weekly audience and impact each year, around the world, and involves building a single customer view of the business through merging multiple data sources and methodologies.

The Global Audience Measure is a key measure of the BBC and BBC News\u2019 performance globally, which directly informs future, and long-term business decisions. You will be involved in all stages of research, from commissioning and survey design to overseeing fieldwork, analysing data, and debriefing to editorial leadership.

Why Join The Team

Be part of a team that drives the BBC\u2019s global news strategy through data. The BBC World Service makes up the biggest share of the BBC\u2019s International News services, delivering news in English and 41 other languages to hundreds of millions around the world across digital, TV and audio platforms including in hard-to-reach markets across Asia, Africa, Europe and the Americas. In this role you will work on high-impact projects like the Global Audience Measure, and collaborate with diverse colleagues, and develop your skills in a supportive, inclusive environment.

Your Key Responsibilities And Impact

• Manage audience research projects end-to-end, including commissioning, survey design, fieldwork oversight, and analysis. Our quantitative research projects focus on hard-to-research markets outside of Europe and North America, and we use face-to-face methodologies (CAPI) as well as online methodologies when possible.
• Analyse large survey datasets and digital analytics data to generate actionable insights.
• Communicate findings to stakeholders across editorial, product, and business teams.
• Collaborate with colleagues across the Audiences team, leading and supporting projects.
• Contribute to the BBC\u2019s strategic understanding of global audiences.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Deep knowledge of quantitative research methodologies, especially face-to-face and phone interviewing.
• Proven experience managing impactful research projects.
• Ability to synthesise insights from multiple sources into strategic recommendations.
• Strong communication and stakeholder engagement skills.
• Interest in international news and global media audiences.

Desired But Not Required

• Familiarity with media industry standard audience measurement approaches.
• Experience with digital analytics tools.
• Understanding of qualitative research techniques.
• Appreciation of global cultures and current affairs.
• Experience working in international or cross-cultural environments.

If you can bring some of these skills and experience, along with transferable strengths, we\u2019d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: bbchr@bbc.co.uk

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Broadcast Media Production and Distribution

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