Senior Sales Operations & CRM Manager

New Today

Overview

We are a rapidly growing group of financial services businesses, spanning corporate foreign exchange, commercial finance, digital assets, and e-money solutions. Our mission is to deliver best-in-class financial products through a combination of technology, regulatory infrastructure, and personalised service. Following significant expansion, including the launch of multiple regulated entities, we are seeking a Senior Sales Operations & CRM Manager to lead pipeline management, client retention, revenue operations (RevOps), and CRM optimisation initiatives across the group.

You will

  • Contribute to the design, execution, and monitoring of sales operations workflows to ensure timely deal progression.
  • Ensure impeccable data accuracy and CRM hygiene in HubSpot to support strategic decision-making.
  • Drive revenue operations processes, including tracking tech stack costs, cost per call booked, show-up rates, anticipated revenue, and realised revenue.
  • Provide actionable pipeline and campaign insights to the sales enablement and go-to-market (GTM) teams.
  • Collaborate closely with sales leadership to enforce process adherence and optimise team performance.
  • Spearhead the ideation, creation, and execution of full-cycle outbound campaigns to drive pipeline growth.
  • Identify and implement opportunities to enhance efficiency, streamline workflows, and improve cross-sell/upsell initiatives.

Key Responsibilities

  • Oversee the mid-to-late stages of the sales pipeline, ensuring deals progress efficiently in line with established processes.
  • Maintain impeccable data integrity and CRM hygiene in HubSpot, including deal stages, activity logs, and follow-up actions.
  • Implement and optimise automation workflows (e.g., reminders, alerts, re-engagement tasks) to prevent deal stagnation.

Revenue Operations (RevOps) & Cost Tracking

  • Contribute to RevOps processes by tracking and optimising key metrics, including cost per call booked, show-up rates, anticipated revenue, and realised revenue.
  • Monitor and report on the costs of the sales tech stack to ensure cost efficiency and ROI.
  • Provide data-driven insights to support budgeting and forecasting for sales and marketing initiatives.
  • Partner with a diverse sales team to enforce adherence to sales processes across all pipeline stages.
  • Deliver advanced training and guidance on HubSpot processes, automation workflows, and reporting tools.
  • Surface actionable pipeline insights to inform sales strategy and prioritisation during leadership meetings.
  • Track client onboarding, first-trade activity, and ongoing engagement to identify drop-off points and opportunities for improvement.
  • Develop and run reports to support retention campaigns and upsell/cross-sell opportunities across business lines.
  • Proactively flag dormant or inactive accounts for targeted reactivation efforts.
  • Collaborate with the GTM and Sales Enablement team to align campaigns with business objectives.
  • Track and report on campaign performance, from booked meetings to revenue impact.

Reporting & Strategic Insights

  • Support Power BI reporting initiatives to deliver actionable insights (training provided if needed).
  • Provide the sales team with advanced data-driven insights to improve efficiency and conversion rates.
  • Develop dashboards and reports to track key performance indicators (KPIs) and inform strategic decisions.

Candidate Profile

  • Experience: Minimum of 3 years in sales operations, revenue operations, or go-to-market (GTM) roles, with a proven track record of driving process improvements and revenue growth.
  • HubSpot Expertise (Non-Negotiable): Advanced, demonstrable proficiency in HubSpot CRM, including workflows, reporting, dashboards, and data management.
  • Analytical & Strategic: Strong ability to analyse data, identify trends, and translate insights into actionable strategies.
  • Process-Driven Leader: Adept at designing, implementing, and enforcing structured workflows while identifying opportunities for optimisation.
  • Collaborative Communicator: Comfortable engaging with sales leadership and cross-functional teams to drive process adherence and performance.
  • Campaign Expertise: Competent in the full cycle of outbound campaign ideation, creation, and execution.
  • Growth Mindset: Proactive, adaptable, and eager to take on strategic responsibilities in a dynamic environment.
  • Tech-Savvy: Proficient with CRM tools, sales automation platforms, and reporting systems.

Technical Skills (Nice to Have, Not Mandatory)

  • Power BI/Tableau: Experience with data visualisation tools.
  • Sales Automation: Familiarity with tools like HeyReach, SmartLead, Instantly, or Clay.
  • Project Management: Experience with tools like Asana or Jira.

What We Offer

  • Salary: £65,000 + competitive performance-based bonus scheme.
  • Benefits: Company pension, gym membership, company events, and a vibrant work culture.
  • Growth: Clear pathway to leadership roles in process design, analytics, and campaign strategy as skills and impact grow.
  • Location: London office, hybrid work available (2-3 days in office per week).
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Location:
City Of London, England, United Kingdom
Salary:
£80,000 - £100,000
Job Type:
FullTime
Category:
Sales

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