Overview

We are looking for a Senior Social Media Manager to work for a fantastic Cosmetic Dental brand in Altrincham. 4 Days in office, 1 Day remote. You will report directly to the CEO.

Client profile

Fast-growing, premium oral care brand on a mission to redefine the dental and whitening space. Known for our innovative products and powerful brand identity, we're scaling rapidly through e-commerce and retail. Social media has been a driving force in building our brand, and we're now looking for a senior-level Social Media Manager to take our strategy to the next level — blending creativity, strategy, and data to drive growth and sales.

The Role

This is a senior, hands-on role for someone who lives and breathes social media but also understands its commercial power.

You'll own and lead the global social media strategy, working closely with our CEO and marketing team to ensure every piece of content and campaign aligns with our brand vision and sales objectives.

You'll be responsible for leading strategy across Instagram, TikTok, Facebook, Pinterest, Snapchat, and emerging platforms — using data and insight to inform decisions and maximise ROI. This is not just about making content look good; it's about driving engagement that converts to revenue.

Key Responsibilities

• Strategic Leadership — Develop and execute a forward-thinking social media strategy that drives brand awareness, community growth, and measurable sales.
• Strategic Leadership — Translate business goals into platform-specific social strategies with clear KPIs and performance metrics.
• Strategic Leadership — Identify and leverage emerging trends, platforms, and opportunities to keep Icy Bear ahead of the curve.
• Content & Campaign Management — Oversee the content calendar, ensuring a consistent and impactful brand voice.
• Content & Campaign Management — Collaborate with creative, marketing, and influencer teams to deliver high-performing campaigns.
• Content & Campaign Management — Ensure all content is on-brand, data-informed, and conversion-focused.
• Performance & Data — Use analytics tools to measure and report on performance, engagement, reach, and conversion.
• Performance & Data — Deliver actionable insights to the wider team — making strategic recommendations to optimise campaigns.
• Performance & Data — Own monthly and quarterly social media reporting tied directly to revenue and growth targets.
• Community & Brand Growth — Build, nurture, and engage a loyal community across social platforms.
• Community & Brand Growth — Drive organic growth while supporting paid media initiatives.
• Community & Brand Growth — Collaborate with the influencer team to align partnerships with social strategy.
• Leadership & Collaboration — Mentor and work alongside the Social Media Executive and other team members.
• Leadership & Collaboration — Collaborate closely with the CEO and Marketing Executive to ensure alignment between content, campaigns, and commercial goals.
• Leadership & Collaboration — Work cross-functionally with e-commerce and creative to ensure seamless execution.

Requirements

• 4+ years' experience managing social media for a consumer brand (beauty, wellness, or lifestyle preferred).
• Proven track record of driving measurable sales growth through organic and paid social.
• Strong understanding of performance metrics, analytics, and reporting.
• Creative mindset with strategic and commercial acumen.
• Experience managing or mentoring junior team members.
• Deep knowledge of Instagram, TikTok, Pinterest, Facebook & Snapchat.
• Excellent copywriting, storytelling, and communication skills.
• Passion for beauty, wellness, and innovative branding