Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About OpenMind: A Leading WPP Media Brand

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fueled by WPP’s investment in AI, to maximize the impact of Nestlé media investment.

Role Summary and Impact

We have a unique opportunity to raise the bar for SEO across ZEUR, working with some of the biggest brands on the planet eager to showcase their supremacy online. As an SEO Senior Analyst in the Above Market Zone team, you’d be part of a group of Search specialists holding authority across the Zone. You will partner with brands to ensure they have a clear strategy in place to maximize the organic opportunity, including working with brands at various stages of digital maturity. You will be involved at every level, from crawling sites and assessing data to developing solutions for SEO success. Additionally, you will help educate the wider Local Market teams on your approach to ensure consistent principles across the region, driving SEO excellence further. You will be surrounded by some of the best in the business, so be prepared to learn a lot!

Responsibilities:

• Develop organic search strategies for specific business units, including detailed recommendations like technical audits and gap analysis.
• Work closely with the ZEUR Nestlé Search Leads to cascade Above Market principles and best practices in local markets.
• Build positive rapport with client contacts and third-party enablers such as content agencies and development teams.
• Report effectively, analyzing data to identify what’s working well and communicating key messages.
• Stay updated on the latest trends and best practices in SEO.

Skills and Experience

At WPP Media, we value our culture and our people, which elevates us to deliver exceptional experiences for clients and colleagues alike. It is crucial to embrace WPP & WPP Media’s core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences through Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Essential:

• Foundational experience in SEO.
• Experience with technical SEO projects.
• Advanced MS Excel and PowerPoint skills.
• Analytical mindset and technical knowledge.
• Strong communication skills, including presentation skills.
• Enthusiastic, confident, and able to thrive in a fast-paced environment.
• Organized, methodical, with excellent time and project management skills.
• Proactive and autonomous, eager to learn and explore.
• Genuine interest in SEO and digital marketing.
• Team player with a positive attitude.
• Calm under pressure.

Preferable:

• Experience with technical SEO projects.
• Knowledge of CSS, HTML, and web standards.
• Experience supporting site migrations from an SEO perspective.
• Experience in content marketing campaigns.
• Understanding of PPC and current digital trends.
• Additional language skills.

Life at WPP Media & Benefits

We invest in our employees’ growth and provide access to global networks, employee resource groups, and regular events. Benefits include competitive medical, retirement, vision, dental insurance, paid time off, discounts, and mental health days.

WPP Media is an equal opportunity employer committed to diversity and inclusion. We support a hybrid work model, with in-office presence around four days a week. Flexibility and accommodations can be discussed during the interview. This role is based in the UK and requires the right to work locally.

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