Overview

Join to apply for the Service Lifecycle Marketing Manager role at Elekta.

Elekta is committed to improving lives by advancing cancer care. The Services team drives value in radiation oncology through Elekta Care—covering proactive maintenance, lifecycle upgrades, expert implementation, and peer-to-peer training to minimize downtime and maximize patient throughput.

We are looking for a Service Lifecycle Marketing Manager who sits within the Central Services Marketing team and is based in Region Europe. The successful candidate will manage the end-to-end lifecycle of the Service Portfolio, including lifecycle services (HW/SW upgrades, tech refresh, obsolescence), educational (peer-to-peer) and professional services (e.g., site planning, radiation shielding, go-live support).

What You’ll Do At Elekta

This role develops and executes marketing strategies to maximize customer engagement, satisfaction, and revenue across the entire lifecycle of service offerings. It combines strategic marketing with operational execution to support the full lifecycle of services, bridging product/service development and market adoption to optimize value, retention, and growth.

Your responsibilities include (but are not limited to):

New Service Introductions

• Conduct research and analysis on trends and new lifecycle service concepts to inform marketing strategies and operational decisions.
• Identify and implement offerings that contribute to lifecycle business growth and customer value (business cases, opportunity assessment, customer needs assessment).
• Lead go-to-market planning, execution, and strategy for new service introductions, including global launch plan, messaging, and sales enablement.

Lifecycle Management

• Define a clear and compelling vision for the service lifecycle portfolio.
• Manage lifecycle (phase-in/phase-out) and market readiness as part of the New Service Introduction Process (NSI); ensure delivery of required artifacts and knowledge transfer.
• Oversee the full lifecycle of service offerings from launch to renewal and retention, delivering value at each stage.
• Oversee positioning and pricing, tailoring approaches to different markets and customer segments.
• Drive service contract renewals, upgrades, and customer loyalty programs.

Strategy & Planning

• Develop and execute comprehensive marketing strategies for service portfolios aligned with business objectives and market trends.
• Analyze market trends, customer insights, and the competitive landscape to inform lifecycle marketing initiatives.

Campaigns & Communications

• Develop compelling service positioning, messaging, and value propositions tailored to customer needs and competitive advantages.
• Plan and execute integrated marketing campaigns (digital, print, events, PR) to promote service offerings and drive engagement.

Sales Enablement

• Create and distribute sales tools, training materials, and collateral to support the sales team in communicating service value (e.g., collateral, presentations, customer-facing content).
• Collaborate with sales, product, and regional marketing teams to ensure alignment and successful execution of marketing strategies.

Collaboration Support

• Provide services and installed base marketing expertise to regional activities and co-strategize marketing programs with regional teams.
• Participate in regular marketing meetings and support high-level sales and internal training as required.
• Orchestrate cross-functional activities to design service products that deliver new value for customers; translate the service portfolio strategy into defined offerings; partner with regional leaders and other product management leaders on an integrated roadmap from ideation to delivery.

The Right Capabilities

• Excellent downstream marketing skills and ability to work in cross-functional, global teams.
• Strong interpersonal and stakeholder management experience.
• Self-motivated, able to work independently and as part of a team.
• Ability to communicate in business, marketing, and product management terms.
• Commitment to best-practice solutions.

What You’ll Bring

• We encourage you to apply even if you don’t meet every requirement—your unique skills and experiences might be exactly what we’re looking for.
• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field; advanced degree preferred.
• 3–5 years of experience in downstream marketing, with a proven track record of managing service portfolios or lifecycle portfolios.
• Understanding of healthcare industry regulations is advantageous; customer journey mapping and digital marketing tools are beneficial.
• Experience with CRM, marketing automation, and analytics platforms.
• Fluency in English; additional languages are a plus.

What You Will Get

In this role, you’ll contribute to a higher purpose—improving access to cancer care globally. Elekta offers a range of location-dependent benefits. Note: a hybrid work model (3 days in the office) is required for all locations.

Hiring Process

We look forward to hearing from you. Apply by submitting your application and résumé in English via the “Apply” button. Applications by e-mail are not accepted.

Your Elekta Contact

For questions, please contact the Global Talent Acquisition Partner, Joanna Kozyra, at Joanna.Kozyra@elekta.com.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other protected characteristic.