Social Media Manager – North, Malmaison & Hotel du Vin

Salary: Competitive Salary & Benefits

Location: Flexible across North of England – Hybrid, with regular travel to hotels

With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each property tells a unique story, combining timeless elegance with modern luxury.

What You’ll Be Doing

• Own the social content strategy and calendar for your region, aligned with the overarching brand(s) strategy.
• Plan, capture, edit and post original content across Instagram, TikTok, Facebook and other relevant channels.
• React to trends and opportunities in real‑time, identifying ways to make our hotels part of the wider cultural conversation.
• Partner with hotel teams to capture local content, support events and surface unique stories.
• Maintain a consistent tone and visual identity across all posts, reflecting the distinctive styles of Malmaison and Hotel du Vin.
• Support influencer activity on a regional basis in collaboration with the PR & Social Lead.
• Use scheduling and monitoring tools to track performance and engagement, reporting insights back into the wider team.
• Stay on top of platform changes, content trends and competitor activity, bringing fresh ideas to the table.

What We’re Looking For

• Working knowledge of both organic and paid social.
• Proven experience managing and creating social content for a lifestyle, hospitality or guest‑facing consumer brand.
• Confident using social scheduling and analytics tools such as Brandwatch, Sprout Social, Sprinklr or Hootsuite.
• Platform‑native knowledge of Instagram, Pinterest, YouTube, Facebook and TikTok, with a strong grasp of content formats and algorithm trends.
• Skilled at filming and editing on mobile apps, with a good eye for framing, pacing and narrative.
• Clear communicator with the ability to build relationships across different hotel teams and departments.
• Self‑motivated and able to work independently while staying connected to the central team.
• Ability to work collaboratively with various departments and stakeholders, fostering strong relationships internally and externally.
• Strong organisational skills and attention to detail, with the ability to meet deadlines in a fast‑paced environment.
• Comfortable travelling regularly within your region to stay close to what’s happening on site.

In Addition To Competitive Rates Of Pay We Offer

• Heavily discounted Staff Room Rates at Malmaison, Hotel du Vin with rooms available from £65 per night.
• Discounted Friends and Family Room Rate with 50% off best available rate.
• 35% off your bill when you dine in our Brasseries and Bistros.
• Fully funded Apprenticeship programmes that support you in developing your career.
• High Street Discounts on a range of high street shops, experiences, holidays and much more.
• Cycle to work scheme – save up to 40% on a wide range of bikes.
• Referral schemes that pay up to £1,500 (just for getting your mates jobs!).
• We also offer complimentary stays on your 1st, 3rd and 5th anniversary with Dinner, Bed & Breakfast.
• Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.

Our Sustainability Goals

• 100% of our electricity is generated using renewable energy with most of it coming from wind farms around the UK.
• We recycle a minimum of 70% of the waste from our hotels, a target achieved by everyone in the hotel focusing on the waste we produce and championed by our Sustainability Council.
• We have moved to a chemical‑free cleaning system in our bedrooms and public areas and an enzyme‑based eco‑friendly system for our kitchens.
• Volunteer for sustainable charities 2 days per year on full pay instead of your normal workplace.

Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.