Overview

Sr. Product Manager, Engagement role at Kraken.

Within the Growth organization, Product, Design, and Engineering are structured into key groups: Acquire, Onboarding & KYC, and Engage. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across Kraken and Pro products on both mobile and web.

Responsibilities

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with growth goals and business unit objectives.
• Own key product metrics such as retention rate, session frequency, and lifetime value (LTV).
• Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement.
• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design.
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, using results to make fast, data-informed decisions.
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights.
• Design and refine client segmentation frameworks to personalize the experience and optimize journeys.
• Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives.

Skills You Should HODL

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech).
• Strong analytical skills with a proven ability to use data to drive decision-making.
• Experience in growth product management with understanding of experimentation, funnel optimization, and behavioral psychology.
• Track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features.
• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers.
• Deep empathy for users with strong business sense.
• Strong communication and stakeholder management skills; ability to influence at multiple levels of the organization.
• Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in Kraken’s mission.

This job is accepting ongoing applications and there is no application deadline. Applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. Kraken is an equal opportunity employer and does not tolerate discrimination or harassment of any kind.

Company info

Kraken is fully remote and operates with Krakenites in 70+ countries who speak over 50 languages. We are committed to security, crypto education, and world-class client support across our products. We celebrate diverse talents, backgrounds, contributions and perspectives, and hire based on merit.

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Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management and Marketing