We help the world run better

At SAP we keep it simple: you bring your best to us and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape what’s next. The work is challenging but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing and truly belong. What’s in it for you: constant learning, skill growth, great benefits and a team that wants you to grow and succeed.

What you’ll do

As the UKI Field Marketing Lead for HCM, you will be the strategic marketing partner to senior line of business (LOB) sales and partner stakeholders. You will lead the development, execution and optimization of a data‑driven, customer‑centric marketing strategy that drives demand, accelerates pipeline growth and supports adoption across priority industries and audiences.

Key Responsibilities

Own the UKI HCM Marketing Plan and Targets

Translate global and regional strategies into locally relevant, high‑impact customer journeys. Define and manage the UKI marketing plan ensuring alignment with business priorities and measurable outcomes.

Execution Management & Program Delivery

Lead the end‑to‑end execution of integrated marketing programs ensuring timely delivery, budget adherence and operational excellence. Partner with regional execution teams and digital hubs to scale and optimize campaign performance.

Voice of the Customer

Leverage market insights, buyer behavior and customer feedback to shape messaging, campaign design and engagement strategies that resonate with target audiences.

Cross‑Team Orchestration

Drive collaboration across UKI marketing, global marketing, sales, partner teams and external agencies to deliver cohesive multi‑channel programs that support pipeline acceleration and customer success.

Outcome‑Focused Marketing

Champion business impact over activity. Align marketing KPIs with sales goals, account plans and pipeline metrics to ensure marketing contributes directly to revenue growth.

Insight‑Led Strategy

Use analytics and performance data to inform strategic decisions, optimize campaign effectiveness and guide agile course correction.

Elevate Storytelling

Craft compelling narratives that emotionally connect with B2B buyers and clearly articulate SAP’s value proposition across industries and personas.

What You Bring

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Five years of B2B marketing experience, ideally in technology or software.
• Proven success in designing and executing integrated marketing campaigns.
• Strong data literacy and analytical skills to drive insight‑led decision‑making.
• Proficiency in marketing automation, CRM and analytics platforms.
• Excellent stakeholder management and communication skills.
• Agile mindset with a passion for innovation and continuous improvement.
• Ability to build strong relationships across diverse teams and with customers.

Meet Your Team

We are a dynamic, collaborative and purpose‑driven marketing team committed to driving the success of SAP solutions across the UK and Ireland. We celebrate wins, share learnings and continuously evolve to meet the needs of our customers and business.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database analytics, intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused with a highly collaborative team ethic and commitment to personal development.

We win with inclusion

SAP’s culture of inclusion focuses on health and wellbeing and flexible working models to ensure everyone, regardless of background, feels included and can run at their best. We believe we are stronger by the unique capabilities each person brings and we invest in our employees to inspire confidence and help everyone realise their full potential. We ultimately believe in unleashing all talent and creating a better world.

Equal Employment Opportunity

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status or disability in compliance with applicable federal, state and local legal requirements.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition Details

Requisition ID: 437125
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Additional Locations: #LI-Hybrid

Key Skills

• Administrative Skills
• Facilities Management
• Biotechnology
• Creative Production
• Design And Estimation
• Architecture