Overview

At Sonder, we believe that every person deserves to feel safe, supported, and empowered to be at their best—wherever they are. Sonder’s mobile platform provides 24/7, real-time support from a dedicated team of safety, medical, and mental health professionals, ensuring immediate care when needed. In critical situations, we offer on-the-ground assistance to manage time-sensitive incidents. By harnessing real-time insights, we enable organisations to take proactive steps toward a healthier, safer future, with tangible bottom-line outcomes.

An Exciting Time to Join Sonder! Since our founding in 2017, Sonder has expanded across Australia, New Zealand, and the UK. Backed by leading venture capital firms Seek and Blackbird, we are well-capitalised and scaling globally, partnering with corporations, educational institutions, and government agencies to transform workplace wellbeing at scale.

Our Impact And Scale

• 1,000,000+ members across multiple countries
• 200+ team members, plus an extensive network of on-the-ground responders

About The Role

We are seeking a Vice President UK – Growth to lead the expansion of our commercial presence in the United Kingdom. Reporting directly to the Chief Revenue Officer based in Australia, you’ll be responsible for building the UK market—owning new business growth, developing strategic partnerships, and laying the foundations for a high-performing UK sales and growth organisation.

The VP UK is a pivotal member of the Growth Senior Leadership Team, responsible for driving B2B revenue growth and retention across all customer and market segments. This role oversees both pre and post sales with leadership of all three pillars of the company’s go-to-market capability: Sales, Marketing, and Customer Success departments, to achieve financial and strategic objectives, ensuring a cohesive approach to customer acquisition, retention, and expansion.

What You’ll Be Doing

• Own and execute the UK revenue strategy, driving ARR growth across enterprise, mid-market, and SMB segments.
• Build, manage, and convert a high-quality pipeline of opportunities aligned with our ideal customer profile.
• Identify and cultivate strategic partnerships with government, industry associations, and enterprise networks to accelerate credibility and market penetration.
• Align Sales, Marketing, and Customer Success activities to deliver a seamless customer journey, from acquisition through to retention and advocacy.
• Provide executive-level insights and reporting to the CRO and CEO, including pipeline performance, market dynamics, and actionable GTM recommendations.
• Collaborate with Product and global teams to ensure UK customer needs are reflected in our roadmap and service delivery.

Who are we looking for?

We’re looking for a proven commercial leader with deep experience in building and scaling businesses in start-up or scale-up environments. The right candidate is a strategic operator and hands-on executor, equally comfortable crafting market-entry strategy and delivering results.

What You Bring To The Team

• 15+ years’ experience in sales and business development, with at least 8 years in senior leadership across multi-function growth teams.
• Proven success in start-up/scale-up growth, building sales functions and taking businesses from market entry to scale.
• A strong network across enterprise, government, and strategic partners in the UK.
• Demonstrated ability to build, lead, and coach high-performing sales and growth teams.
• Experience in market entry or territory launches, ideally leading UK or European expansions.
• Commercially minded with strong financial acumen; able to balance short-term revenue goals with long-term growth.
• A customer-first mindset, with the ability to translate customer needs into scalable solutions and value creation.
• Resilient, adaptable, and comfortable navigating ambiguity while driving results at pace.

Why join Sonder?

At Sonder, we thrive in a fast-paced, high-performance environment with a strong commitment to our people. Our team is collaborative, and dedicated to making a real impact on people’s lives every day.

• Hybrid and flexible working environment with in-office collaboration and remote options.
• 25 days annual leave plus public holidays.
• Free access to the Sonder app with 24/7 support for employees and their families.
• Paid parental leave with a return-to-work policy (12 weeks for Primary Carers and 4 weeks for Secondary Carers; Primary Carers return at 80% pay for first 3 months).
• 2 days of study leave per year for professional growth.
• Employee Share Option Plan (ESOP).
• Annual wellbeing stipend to fund personal wellbeing support.
• Volunteer leave (2 days per year).

Sonder is for Everyone

We are committed to fostering a workplace that reflects the diversity of the communities we serve. We encourage applications from people of all backgrounds and strongly encourage Aboriginal and Torres Strait Islander peoples to apply. We are an equal opportunity employer and all hiring decisions are based on merit, capability, and alignment with the role. All Sonder employees are required to complete a National Police Check and DBS check.