Overview

We are seeking a Vice President UK - Growth to lead the expansion of our commercial presence in the United Kingdom. Reporting directly to the Chief Revenue Officer based in Australia, you'll be responsible for building the UK market — owning new business growth, developing strategic partnerships, and laying the foundations for a high-performing UK sales and growth organisation. The VP UK is a pivotal member of the Growth Senior Leadership Team, responsible for driving B2B revenue growth and retention across all customer and market segments. This role oversees both pre and post sales with leadership of all three pillars of the company's go-to-market capability: Sales, Marketing, and Customer Success departments — to achieve financial and strategic objectives, ensuring a cohesive approach to customer acquisition, retention, and expansion.

Responsibilities

• Own and execute the UK revenue strategy, driving ARR growth across enterprise, mid-market, and SMB segments.
• Build, manage, and convert a high-quality pipeline of opportunities aligned with our ideal customer profile.
• Identify and cultivate strategic partnerships with government, industry associations, and enterprise networks to accelerate credibility and market penetration.
• Align Sales, Marketing, and Customer Success activities to deliver a seamless customer journey, from acquisition through to retention and advocacy.
• Provide executive-level insights and reporting to the CRO and CEO, including pipeline performance, market dynamics, and actionable GTM recommendations.
• Collaborate with Product and global teams to ensure UK customer needs are reflected in our roadmap and service delivery.
• Demonstrate proven commercial leadership with deep experience in building and scaling businesses in start-up or scale-up environments. This includes strategic market-entry capability and hands-on execution.
• Proven success in start-up/scale-up growth, building sales functions and taking businesses from market entry to scale.
• A strong network across enterprise, government, and strategic partners in the UK.
• Demonstrated ability to build, lead, and coach high-performing sales and growth teams.
• Experience in market entry or territory launches, ideally leading UK or European expansions.
• Commercially minded with strong financial acumen; able to balance short-term revenue goals with long-term sustainable growth.
• A customer-first mindset, with the ability to translate customer needs into scalable solutions and value creation.
• Resilient, adaptable, and comfortable navigating ambiguity while driving results at pace.

About Sonder

At Sonder, we believe that every person deserves to feel safe, supported, and empowered to be at their best — wherever they are. We redefine workplace health, safety, and wellbeing through a seamless blend of technology and human expertise. Sonder’s mobile platform provides 24/7, real-time support from a dedicated team of safety, medical, and mental health professionals — ensuring that our members receive immediate care when they need it most. In critical situations, we go beyond digital support, offering on-the-ground assistance to manage time-sensitive incidents. By harnessing real-time insights, we enable organisations to take proactive steps toward a healthier, safer future, which leads directly to tangible bottom-line business outcomes.

Company Growth & Impact

Since our founding in 2017, Sonder has experienced rapid growth, expanding operations across Australia, New Zealand, and the UK. Backed by Australia’s leading venture capital firms, Seek and Blackbird, we are well-capitalised and on a mission to scale globally, partnering with corporations, educational institutions, and government agencies to transform workplace wellbeing at scale. Our impact and scale:

• 1,000,000+ members across multiple countries
• 200+ team members, plus an extensive network of on-the-ground responders

If you’re passionate about using technology and human expertise to drive meaningful change, join us in shaping the future of workplace wellbeing!

Benefits & Values

• Hybrid and flexible working environment. In-office collaboration with work-from-home flexibility.
• 25 days annual leave plus public holidays.
• Free access to the Sonder app with 24/7 support for employees and their families.
• Paid parental leave with a return-to-work policy: 12 weeks Primary Carers and 4 weeks Secondary Carers; Primary Carers return to work at 80% for the first 3 months at full pay.
• 2 days of study leave per year for professional growth.
• Employee Share Option Plan (ESOP) – share in Sonder’s success.
• Annual £125 wellbeing stipend to fund personal wellbeing needs.
• Volunteer leave: 2 days per year to participate in meaningful causes.

Equal Opportunity & Compliance

Sonder is committed to fostering a diverse and inclusive workplace. We encourage applications from people of all backgrounds and identities. We are an equal opportunity employer and all hiring decisions are based on merit and role alignment. Due to the nature of our industry, all employees are required to complete a National Police Check and DBS check. #LI-Hybrid