VP, Marketing
New Today
Supercell is looking for a seasoned leader that has extensive experience in both brand and product marketing, thrives in a multifunctional and ultra-collaborative environment, and is obsessed with understanding both current and future audiences for Clash of Clans.
The Marketing Lead will be a part of the Clash of Clans leadership team, owning the marketing vision and brand positioning, and developing a comprehensive marketing strategy driving the overall business objectives.
The candidate will have exceptional strategic capabilities, alongside super-strong communication and project management skills, bringing together all of the marketing stakeholders to rally around the marketing vision and executional plan for the game.
Responsibilities
- Build a clear marketing vision and strategy for one of the most iconic games of all times.
- Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders and teams.
- Key part of the game leadership team, partnering with the Head of Game and owning drive for audience expansion and new user inflow at a strategic level.
- Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
- Close partner with Live Ops and Monetization to ensure commercial success of the game.
- Design global marketing goals and KPIs for all campaigns in close alignment with other marketing stakeholders.
- Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations.
- Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns.
- Strategize and operationalize player communication inside and outside the game.
- Identify and develop growth levers through marketing via rigorous AB testing.
- Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research.
Requirements
- 12+ years of B2C marketing experience preferably in the gaming, digital entertainment, consumer packaged goods, or e-commerce industries.
- Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross-functional environment.
- Experience working with a broad range of marketing functions with a good understanding of the role of various functions and how they can work together to deliver growth.
- Excellent strategic and leadership skills, but willing to get your hands dirty!
- Exceptional interpersonal communication skills with the ability to influence and passion to collaborate and empower stakeholders across multiple marketing disciplines.
- Growth mindset with passion for creative problem solving, innovation, and risk taking.
- Highly analytical, flexible, action and results oriented, while constantly seeking out the best balance between art and science.
- Passion for games and being obsessed with delivering the best player experience.
- Located in or willing to relocate to Helsinki or London.
We are an equal opportunities employer and welcome applications from all qualified candidates. We are committed to creating a diverse and inclusive workplace and welcome applications from all qualified candidates.
- Location:
- City Of London, England, United Kingdom
- Salary:
- £100,000 - £125,000
- Job Type:
- FullTime
- Category:
- Marketing & Media
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