Leadly, Manchester, England, United Kingdom

Digital Account Director

At Leadly, we build precision-driven performance marketing and lead generation strategies that deliver measurable growth. Now we’re looking for an Account Director who combines technical marketing knowledge with people leadership; someone who can lead a team of Account Managers, own key client relationships, and ensure our campaigns deliver commercial results.

Your Role: Leadership + Technical Strategy

• Lead & mentor and support our team of Account Managers, ensuring they understand not just client relationships, but performance metrics, platform mechanics, and growth strategies.
• Oversee client allocation, delivery standards, workload planning, and performance reviews.
• Act as the senior escalation point for client challenges, team decisions, and campaign performance.

Technical Marketing & Strategy

• Lead strategy across key accounts, translating commercial objectives into measurable performance marketing plans.
• Audit and challenge paid media performance across Google Ads, Meta, Tiktok, ECRM, and lead‑gen funnels.
• Ensure best‑in‑class setup for tracking, attribution, conversion rate optimisation, and data accuracy (GA4, GTM, CRM integrations, API‑driven lead flows).
• Use platform data and first‑party insights to build strategies that reduce CPL, improve ROAS, and scale revenue.

Client Ownership & Commercial Growth

• Manage a small portfolio of high‑value accounts while directing the wider account team.
• Build senior stakeholder relationships and position Leadly as a strategic partner, not just a delivery agency.
• Drive client retention, upsell opportunities, contract renewals, and margin profitability.

Data, Insights & Reporting

• Lead performance reviews and forecast meetings; turning data into commercial decisions.
• Identify trends, risks, and growth opportunities using CRM data, platform dashboards, and attribution reporting.
• Uphold standards for A/B testing, landing page optimisation, funnel performance and automation workflows.

What You’ll Need

• Solid background in performance marketing / digital strategy (paid search, paid social, B2B lead‑gen, CRO, or similar).
• Experience managing or mentoring Account Managers or digital marketing teams.
• Strong technical knowledge of platforms (Google Ads, Meta, LinkedIn), tracking(GA4, GTM, pixel setups), and lead funnels.
• Commercially confident: understands profitability, client retention, forecasting, and revenue growth.
• Exceptional communication skills; able to simplify technical marketing insights for clients and energise internal teams.
• Organised, calm under pressure, and proactive in driving forward both clients and people.

Why Join Leadly?

• £65k salary + uncapped performance bonus
• Hybrid: 2 days a week at our Manchester Work.Life office
• Lead, grow, and own the Account Management function
• Structured leadership development & progression planning
• Work From Anywhere policy
• Monthly Good Vibes Day; paid time for learning, wellness or fun
• Extra holiday for long service + birthday off
• Supportive, ambitious culture where ideas and ownership are valued

Base pay range

£65,000 salary + uncapped performance bonus | Hybrid (Manchester, 2 days per week)

Seniority level: Director

Employment type: Full‑time

Job function: Management and Marketing