Join to apply for the Brand Marketing Manager role at Philip Morris International

Be a part of revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke‑free products.

Join Philip Morris Limited (PML) and help shape the future of our smoke‑free journey. As Brand Marketing Manager, you’ll lead the strategic development and execution of multi‑channel campaigns that drive consumer engagement and brand growth. Working closely with cross‑functional teams and external partners, you’ll ensure impactful delivery and consistent brand presence across all touchpoints.

Reporting to the Senior Brand Manager, the Brand Marketing Manager will lead key consumer acquisition campaigns and drive brand awareness through strategic, multi‑channel initiatives. You’ll manage seasonal promotions, oversee the deployment of the brand campaign, and ensure consistent brand identity across different channels. The role also supports in‑store rebranding efforts in collaboration with Trade Marketing, helping to elevate brand visibility in indirect retail channels.

This role is based at our Hammersmith office in London and requires on‑site presence at least three days per week.

Key Responsibilities

• Develop and execute integrated brand marketing plans that align with business objectives and consumer insights.
• Lead the creation and delivery of multi‑channel campaigns, including digital, retail, experiential, and media.
• Manage external agencies and partners to ensure timely and high‑quality execution of marketing initiatives.
• Monitor market trends, consumer behavior, and competitive activity to inform strategic decisions.
• Collaborate with internal teams including Commercial, Legal, Digital, and Product to ensure alignment and compliance.
• Oversee budget planning and management, ensuring efficient allocation and ROI tracking.
• Support product launches and brand activations, ensuring consistent messaging and impactful execution.
• Analyze campaign performance and provide actionable insights to optimize future marketing efforts.

Key Requirements

• A brand marketer with 3+ years’ experience, ideally in FMCG, who knows how to build impact.
• A confident collaborator with strong stakeholder and third‑party relationship skills.
• Someone who turns consumer insights into action and thrives in Agile/FFWD environments.
• A strategic thinker with expertise in integrated marketing, content planning, and digital/trade channel engagement.
• A problem‑solver with a customer‑first mindset, known for reliability and follow‑through.
• A champion of transparency, inclusion, and constructive challenge, who leads with resilience.
• A simplifier and improver, always looking for smarter ways to work.
• Curious innovator, ready to experiment, adapt quickly, and take smart risks when needed.

What we offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever‑changing world.

PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that.

From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our Commitment to Inclusion

At PMI, we prioritize the well‑being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.

At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.