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Company Name: Showerings Cider Job Title: Business Development Executive Location: London, UK (remote & field based) Reports to: Brand Manager Employment Type: Permanent, Full-time Salary: £35,000 – 40,000 + benefits and annual bonus (paid quarterly) AJ Connect is delighted to once again be partnering exclusively with Showerings Cider, an ambitious and fast-growing fine cider brand, as they look to appoint a Business Development Executive to help grow their premium draught cider, Showerings Draught, across the London On-Trade market and manage Off-Trade accounts across the UK. Known for their high-quality, artisanal approach, Showerings offers a distinctive alternative to the mainstream, made from carefully selected apples and steeped in heritage. The brand sits proudly within the Brothers Drinks Co. portfolio, which also includes iconic names like Babycham. This is a fantastic opportunity to join a passionate, growing team at the forefront of the UK’s premium cider movement. Job Overview As Business Development Executive, you’ll drive draught distribution across London’s pubs, bars, and hospitality venues, while managing and supporting national Off-Trade listings with key retail partners. This dual-focused role requires a confident communicator with solid sales experience, ideally within the drinks or hospitality sector, who thrives in a field-based role and genuinely loves great cider. Key Responsibilities: Sales & Relationship Development: Build and maintain strong relationships with pub owners, bar managers, and buyers. Regularly visit venues and identify opportunities to increase distribution. Prospect and onboard new accounts across the London On-Trade and national Off-Trade markets. Product & Brand Promotion: Educate trade partners on the benefits and story behind Showerings Draught. Organise and lead tastings, events, and promotional activities to build awareness. Market Insight & Reporting: Monitor market trends, customer feedback, and competitor activity. Provide regular updates and insights to the Brand Manager and wider team. Customer Support: Act as the main point of contact for your customer base. Ensure high levels of service and support, from first pour to repeat orders. Candidate Requirements: Proven sales experience in the drinks, FMCG, or hospitality industries (Off-Trade experience desirable) Knowledge of the London hospitality scene and existing contacts (advantageous) Passion for premium drinks and artisan products Excellent communication, negotiation, and interpersonal skills Self-motivated, proactive, and confident managing your own patch Comfortable with cold calling and face-to-face client meetings A clean UK driving licence is essential. What’s On Offer £35,000 – 40,000 base salary Annual bonus (paid quarterly) Travel allowance Growth opportunities within a supportive, ambitious team The chance to work with a high-quality, values-driven brand. How to Apply If this fantastic opportunity aligns with your skills and aspirations, please reach out to the AJ Connect team. We’d love to discuss how this role could be the perfect next step for your career

• London, England, United Kingdom
  
  
• Business Developer / Sales Development Representative
  
  

• London, England, United Kingdom
  
  

• Business Developer / Sales Development Representative
  
  

• English

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Technology, Information and Internet

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