Overview

award winning pension scheme and a commitment to wellbeing including a cashback health scheme. The role

Responsibilities

• Developing, implementing and continually refining campaign strategies to align with the CIPD's brand objectives, corporate KPIs, customer engagement goals and business growth.
• Evolving the campaign planning process to ensure a consistent approach.
• Overseeing the implementation of marketing campaigns for consistency and impact with focus on customer experience. Ensuring the campaigns plans are optimised for the audience and market they will be deployed.
• Monitoring performance targets to ensure we optimise campaigns to achieve goals.
• Working in partnership with the research and insights team to develop campaigns that can be deployed in an agile way based on insight and business need.
• Ensuring clear communication of strategic objectives, expectations, and progress metrics across the team as well as promoting collaboration with channel leads to optimise channel usage to campaign goals.
• Analysing campaign performance and identify areas for improvement using data to measure effectiveness of marketing initiatives against KPIs.
• Engaging with stakeholders and partners to ensure aligned and integrated marketing communications campaigns.
• Managing campaign budgets efficiently, ensuring optimal resource allocation.
• Overseeing the management of external vendors and partners to support campaigns and maintain quality and cost-effectiveness.
• Staying abreast of industry trends, tech and best practices in campaign management.
• Fostering a culture of innovation, encouraging the exploration and adoption of new approaches to enhance CIPD's digital presence and engagement.

Qualifications

• Degree in Marketing Communications or related field or equivalent experience.
• Extensive experience in channel optimised marketing campaign management to support growth, engagement and change.
• Strong leadership and communication skills.
• Proficiency in marketing automation and content management tools.
• Ability to inspire and lead a diverse team towards achieving common goals and adhering to high standards of quality.
• Experience creating high-performing teams, fostering collaborative approach and innovation.
• Excellent relationships building skills and experience managing external vendors and suppliers.

Advert

Campaigns Lead £60,000 - £65,000 + benefits • Permanent • 35 hours per week (flexible working options) • Wimbledon (hybrid working)

About us

We've been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We're the professional body for HR, L&D, OD and all people professionals - experts in people, work and change. With over 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days' holiday with an option to buy and sell days, £125 personal development allowance, access to an