Join to apply for the Commercial Director role at Secure Trust Bank.

About The Role

Join us in shaping the future of consumer finance. Secure Trust Bank Group is a well‑established UK retail bank with over 60 years of success. We’re proud of our strong heritage, but even more excited about what’s ahead. Our mission is simple: to become the most trusted specialist lender in Britain by putting customers at the heart of everything we do.

We’re looking for a Commercial Director to lead the strategic direction and delivery of our direct‑to‑consumer proposition across V12 Retail Finance and V12 Personal Finance. This is a pivotal role, driving growth, innovation, and exceptional customer experiences while leading a talented team across marketing, product, and digital.

What you’ll do

• Define and deliver the B2C strategy, ensuring ambitious growth and retention targets are met.
• Lead new product development and bring innovative solutions to market.
• Own the P&L for new customer acquisition, driving performance across all channels.
• Oversee marketing strategy and campaigns, using data‑driven insights to optimise results.
• Build strong relationships with partners and suppliers to maximise commercial opportunities.
• Provide leadership and inspiration to your team, fostering collaboration and continuous improvement.
• Influence at Board and ExCo level, presenting compelling business cases for new initiatives.

What we’re looking for

• A proven track record in shaping and delivering B2C strategies.
• Experience launching new products and managing P&L accountability.
• Strong leadership skills with the ability to inspire and develop high‑performing teams.
• Commercial acumen combined with deep understanding of UX, CX, and digital channels.
• Excellent communication and stakeholder management skills, including Board‑level engagement.
• Knowledge of regulatory requirements and commitment to Consumer Duty principles.

Why join us?

At Secure Trust Bank, we believe in giving our people autonomy and recognising exceptional performance. You’ll have the opportunity to make a real impact, influence strategic decisions, and help us shape the future of consumer finance. We offer:

• Competitive salary and benefits package
• Hybrid working model (50% in office)
• Inclusive culture where diverse perspectives are valued
• Opportunities for personal and professional growth

Everyone is different. Everyone is valued. We celebrate diversity and nurture differences within the group.

Seniority level

Director

Employment type

Full‑time

Job function

Business Development and Sales

Industries

Banking