Join to apply for the CRM Manager role at Lacoste

Join to apply for the CRM Manager role at Lacoste

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This range is provided by Lacoste. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Start: January 2026

Join the Lacoste Team as our CRM Manager!

Reporting to: Marketing Director, UK & Ireland

Hybrid working: London office / home (3:2)

At Lacoste, webelieve that everyone brings a unique touch to our collective spirit. Here, weare passionate teams, united by the same values. Together,we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion andretail.

Your Responsibilities

• Loyalty Programme Management: Leads the Lacoste Membersloyalty programme, driving strategy, engagement, and omnichannel activations toelevate customer retention and premiumisation.
• Retail and partner network management: Enhance the customer experience, improvingcustomer knowledge and developing customer-centricity: data collection,enrichment, analysis sharing, and recommendations. Define key CRM KPI's andpartner with retail and partner networks to drive success.
• Campaigns & Communications: Plans and executesmulti-channel CRM campaigns (Email/SMS/Wallet), ensuring tailored offers,customer targeting, and brand consistency.
• Insights & Data Strategy: Manages CRM database, segmentscustomer data, and delivers insights to support VIP engagement, campaignperformance, and business growth.
  
  

• Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity
• Retail & CRM experience: Background in premium/luxury retail with hands-on CRM, loyalty, and clientelling expertise.
• Event-ready: Confident planning and delivering activations and VIP events.
• Analytical & tech-savvy: Comfortable with CRM platforms, Google Analytics, and data reporting.
• Strong communicator: Clear, confident, and customer-focused in both written and verbal English.
• Collaborative & solutions-driven: Builds strong relationships and thrives in problem-solving.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Retail Apparel and Fashion

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