Are you a data-savvy CRM expert with a passion for personalisation and customer engagement? Join Pets at Home as our new CRM Manager and help shape the future of pet care communications.

About the Role

Reporting to the Senior CRM Manager, you’ll lead strategic CRM initiatives that drive customer lifetime value, loyalty and multi-channel engagement across our pet care ecosystem. This isn’t just about running campaigns — we’re looking for someone who can think big, test smart and deliver meaningful insights that elevate the customer experience.

This role offers hybrid working (two office days per week) from our Support Office in Handforth (Cheshire). Please note, due to the summer holiday period, we will be shortlisting for this role in the week commencing 18th August.

What you’ll be doing:

• Designing and activating targeted CRM strategies for our Pets Club members
• Leading test-and-learn programmes to optimise communications and offers
• Collaborating across commercial teams to align priorities and drive results
• Championing personalisation and next-best-action journeys
• Managing CRM Execs and external partners to deliver high-quality campaigns

What we’re looking for:

• Proven experience in CRM strategy and customer activation
• Strong analytical mindset with a passion for data-driven decision making
• Experience with personalisation and segmentation techniques
• Ability to influence stakeholders and prioritise effectively
• A customer-first thinker who understands the power of empathy

We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!

Why join us?

At Pets at Home, we put pets — and their people — at the heart of everything we do. You’ll be part of a friendly, fast-paced team that’s committed to innovation, collaboration and making a real difference.

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