Customer Marketing Executive
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Overview
Customer Marketing Executive - Maternity Cover - Fixed Term Contract
Your Manager: Customer Marketing Lead
Team: Customer Marketing
Location: London, UK. We operate a smart working approach, which allows you to manage your time between home and office.
We are Pernod Ricard, a leading company in the global wines and spirits industry with a portfolio that includes Absolut, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet, Jameson, Martell, Havana Club, Beefeater, Malfy, Monkey 47, Malibu, Mumm, Perrier-Jouet, Jacob’s Creek, Brancott Estate and Campo Viejo.
Here in the UK, Pernod Ricard is made up of 3 businesses: Pernod Ricard UK, Chivas Brothers, and Pernod Ricard Global Travel Retail.
Your new team: Maternity Cover - Fixed Term Contract. The Customer Marketing on-trade team sits within Brand in Hand within Pernod Ricard UK’s Commercial team, forming the link between Marketing and Commercial.
The key purpose of this role is to contribute to the development of relevant investment and activation strategy to create world-class customer marketing plans across Pernod Ricard UK’s Wine, Spirits and Champagne portfolio, aligning brand and customer strategies with effective and innovative marketing solutions for mutual growth.
Crucial to success is turning category and consumer insight into activation that supports the consumer path to purchase and drives conversion and advocacy at key moments. The team leads disruptive activation in flagship venues and city centres across the UK, driving consumer footfall and purchase through advocacy, activation and digital amplification.
Responsibilities
- 1. Marketing Activation Plan: Lead the development of customer marketing plans (brand dependent), manage internal stakeholders and key agency relationships, oversee development and implementation of plans, manage an integrated customer activity calendar, and recommend quarterly investment choices in line with LE reviews.
- 2. Evaluation: contribute to an evaluation culture, adopt a framework for activity evaluation, derive key learnings, and lead evaluation of key customer marketing activities based on sales uplift, ROI, brand objectives and KPIs.
- 3. Tools: recommend development of selling tools (e.g., selling decks, brand fact sheets) to support sell-in of brand initiatives, deliver category/channel-based presentations for customer reviews, and lead the development of price tracking tools for use across customer and brand teams.
- 4. Finance: manage the customer marketing budget for the dedicated brand and perform monthly reconciliation of A&P spend.
Qualifications
- Have experience in developing and delivering marketing plans.
- Clear communications skills and the ability to build relationships with key stakeholders and customers.
- Previous experience managing budgets.
Working with others
Internally, you will work with field sales managers, BDEs, CAEs, RBMs, brand team, sales team, category management team and the finance department. Externally, your contacts will be customers, key agencies and stakeholders.
Benefits
Health: private medical insurance, critical illness cover, a health cash plan and dental insurance. Lifestyle: employee pension, share incentive plan, family care, seasons ticket loans, gadget insurance, free mortgage advice, payroll giving and more. Staff shop discounts, gifts on marriage or birth, and employee discounts from high street retailers. Weekly events, office bar, sports classes and wellbeing resources.
Conviviality: the Pernod Ricard Way. We are committed to diversity and inclusion and to creating an environment where everyone can be themselves. We will assess applications based on skills, experience and achievements, not gender, age, ethnicity or education background. Flexible working or accommodations can be discussed on request.
Job posting details
Job Posting End Date: 2025-10-20
Target Hire Date: 2025-11-01
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Customer Service
Industries: Distilleries, Taverns, and Nightclubs
- Location:
- Brentford, England, United Kingdom
- Salary:
- £80,000 - £100,000
- Job Type:
- FullTime
- Category:
- Marketing & Media
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