Demand Generation Manager

Location: London based office, some homeworking option (1 day a week)

Type: Full-time

Salary: £50,000 - £70,000 dependent on experience

Reports to: Chief Executive Officer

Experience: 2+ years of B2B SaaS or eCommerce tech experience in demand generation

Sector: Accessibility, Inclusive Tech, Ecommerce SaaS

About EnableAll

EnableAll is a high-growth B2B SaaS technology company on a mission to open the web to everyone. We help ecommerce brands grow more inclusively and more safely by making their websites accessible to people with disabilities and neurodiversities, in line with global standards. Our product improves user experience, reduces legal risks, and earns the trust of the 25% of consumers underserved by today's web. Backed by CareTech, Purple Tuesday, and Three Hills Capital (leading companies in social care, accessibility, and private equity), we're building a product designed for real‑world inclusion, long‑term impact, and commercial performance.

Key Responsibilities

• Own and scale the demand generation engine to grow inbound trial signups and paid conversions
• Design and execute multi‑channel campaigns across email, LinkedIn, paid media, and partner channels
• Write, test, and optimise drip and lifecycle campaigns
• Manage lead generation efforts, including outbound data pipelines and enrichment (in‑house or via partners)
• Own the CRM and inbound marketing tools and processes
• Implement and automate workflows across multiple sales systems
• Collaborate with content to align SEO, blogs, and campaigns with funnel goals
• Track and report on performance metrics (CTR, conversion rate, CAC, LTV, ROI) and continually improve results
• Partner with Sales/CSM for smooth handoff and closed‑loop feedback
• Support SDRs with effective lead generation content and processes
• Experiment with new growth levers such as co‑marketing, webinars, and retargeting campaigns

Requirements

• Proactive, resourceful, and comfortable operating in a fast‑paced startup environment
• Experience scaling self‑serve SaaS acquisition funnels and driving online signups
• Hands‑on experience with CRM, inbound marketing, and outreach systems, including workflow automation and campaign reporting
• Experience handling large dataset of prospect data in relevant database/CRM/excel tools (ensuring ease of use alongside data protection)
• Demonstrated ability to write and optimise drip and nurture campaigns that convert
• Experience managing or collaborating closely with SDRs/lead generation teams or agencies
• Analytical mindset with comfort in metrics, attribution, and optimisation
• Excellent copywriting skills for email and outbound sequences

Benefits

• A chance to work on technology that empowers people and improves digital access
• Build the growth infrastructure of a high‑potential SaaS company from the ground up
• A collaborative, value‑driven team
• Growth opportunities in the fast‑evolving accessibility space
• Work directly with an experienced founder/CEO
• 5% salary sacrifice pension scheme (with EnableAll matching up to 5%)
• Private medical insurance with BUPA (upon passing the probationary period)
• Flexible working culture with a results‑driven mindset