Overview

Digital Communications Lead (Ref: 0021ZC)

Please note that this advert may close early or be extended, depending on the number of applications received. Closing date: Tuesday 30th September 2025. Home based, 37.5 hours per week. Please include a cover letter alongside your CV, detailing how you feel you meet the requirements of the role.

About us

WithYou is a drug, alcohol and mental health charity employing over 1,600 staff. With over 80 services across England and Scotland, we provide support and advice without judgement to more than 100,000 people a year. At WithYou, we work with people on their own goals, whether that’s staying safe and healthy, making small changes or stopping an unwanted habit altogether. We give people support in a way that’s right for them either face to face in their local service, community or online. We use our expertise to improve the help available and raise awareness around drugs, alcohol and mental health so that more people can get support.

As an organisation, we continue to build an inclusive culture that encourages, supports and celebrates the diverse voices and experiences of our staff. We welcome contributions from underrepresented communities and backgrounds to apply to join our team, including people with lived experience, people with disabilities, people from racialised communities, LGBTQ+ people, people of all ages and armed forces veterans.

Job responsibilities

Join us as our new Digital Communications Lead. Are you a digital storyteller with the vision to shape strategy and the drive to deliver it? From developing our social media approach to creating standout web content and digital campaigns, you’ll drive our online presence, engage our key audiences and inspire more people to connect with our vital services. This role is both strategic and practical – you’ll set the direction for our digital channels, including which organisational social media channels to prioritise, while also getting hands-on with delivery. You’ll bring experience of digital communications and channel management, with the confidence to influence strategy while delivering great content day-to-day. It’s a fantastic opportunity for someone who’s excited by using digital communications to make a real, lasting difference.

Essential Skills: In your application, we’d be excited to see evidence of:

• Proven track record of leading, developing and growing engagement on social media, including paid advertising
• Strong relationship-building, influencing and communication skills, with the ability to work effectively with internal and external stakeholders across multiple locations
• Confidence and skill in using digital tools and platforms – including producing video and photographic content and using design and editing programmes
• Excellent news sense and editorial judgement, with an understanding of shareable content
• Excellent communications skills, both written and verbal, with experience adapting messaging for specific audiences on social media

A full job description and person specification is available on request by emailing .DE&I

Benefits

• 28 days annual leave, plus bank holidays
• An extra day off for your birthday or a special occasion of your choice
• Enhanced maternity, paternity and adoption leave
• 2 days paid volunteer leave per year
• Auto-enrollment into We Are With You’s pension scheme
• Access to a Blue Light Card – giving you savings on big high-street and online brands
• Flexible working opportunities and wellbeing resources
• Refer a Friend scheme with £500 bonus for referrals (probation-friendly)

Person Specification

Qualifications

• Proven track record of leading, developing and growing engagement on social media, including paid advertising
• Strong relationship-building, influencing and communication skills across multiple locations
• Confidence with digital tools and platforms, including producing video/photographic content and editing
• Excellent news sense and editorial judgement with shareable content
• Excellent written and verbal communications, with audience-specific messaging skills
• A full job description and person specification is available on request by emailing recruitment@wearewithyou.org.uk

Experience

• Proven track record of leading, developing and growing engagement on social media, including paid advertising
• Strong relationship-building, influencing and communication skills across multiple locations
• Confidence with digital tools and platforms, including producing video/photographic content and editing
• Excellent news sense and editorial judgement with shareable content
• Excellent written and verbal communications, with audience-specific messaging skills
• A full job description and person specification is available on request by emailing recruitment@wearewithyou.org.uk

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and a Disclosure to check for any previous criminal convictions.