Digital Marketing Manager

A quite phenomenal growing, maturing tech business – a new role created because of a strategic need to connect people across the UK. This is a game‑changer remote / WFH / hybrid role in Manchester with flexible working and a gorgeous culture.

£48,000 – £50,000 + Bonus.

Responsibilities

• Develop and manage end‑to‑end digital marketing campaigns across social media (paid and organic), search (SEO/SEM), email marketing, and content marketing.
• Utilise data and analytics to optimise campaigns, track key performance indicators (KPIs), and report on ROI.
• Manage the marketing budget effectively to maximise reach and conversion.
• Lead the go‑to‑market strategy for the app launch – from pre‑launch buzz to post‑launch growth, including compelling messaging and a unique value proposition for the B2C audience.
• Collaborate with product and engineering teams to ensure a seamless user experience and align marketing efforts with product features.
• Target key user segments and develop tailored marketing funnels to drive user sign‑ups, downloads, and retention.
• Increase user engagement and reduce churn through evidence‑based user acquisition strategies.
• Develop and manage ASO (App Store Optimisation) to improve app visibility and conversion rates on Google Play and the Apple App Store.
• Establish and grow brand identity, ensuring consistency across all marketing channels.
• Manage community engagement and influencer marketing to build a strong, loyal user base.

Qualifications

• Strong B2B digital marketing experience (3‑5+ years) with a focus on tech or SaaS solutions.
• Experience managing a digital marketing budget and delivering measurable results.
• Proficiency in SEO/SEM, social media advertising, email marketing, content marketing, and ASO.
• Data‑driven mindset with the ability to interpret analytics and optimise campaigns.
• Excellent communication and collaboration skills; able to work closely with cross‑functional teams.
• Self‑motivated, proactive, and able to thrive in a fast‑paced, entrepreneurial environment.

Location: Greater Manchester, England, United Kingdom

Speak to Chloe & Jess at Duval for more info!