Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth.

The company came from a desire to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is helping them to do it in a way that suits them best. We’re a youthful, challenger brand, with an awesome culture, and we’re shaking up a very traditional ski/mountain holiday industry.

Looking to the future, we have huge ambitions for growth. In 2024 we grew by 64% and expect to grow even more in 2025. Having come 63rd in the Times top 100 fastest growing UK companies, and shortly after securing £5 million investment, we are in a prime position to achieve our goals. But key to that is also growing the Heidi team with even more brilliant people than we have now. So we are looking for someone who will be fundamental to the success of our vision and is excited to help us drive that forward.

The Role

This position will be instrumental in all things related to Financial Planning & Analysis as the business shifts from start up to scale-up. We need to develop our budgeting and forecasting process to ensure we set challenging targets across our business, and invest resources in the right places at the right time to drive growth and profitability.

Having recently expanded the finance team and hired a financial controller, we are maturing and evolving to meet the challenges of a fast growing travel business. This role will have high levels of ownership and scope to build out this all important wing of our finance team.

What You’ll Be Doing

Budgeting & Forecasting

• Contribute to the full cycle of annual budgeting and quarterly reforecasting, supporting the transition toward a continuous rolling forecast model. This includes preparing and reviewing inputs across the P&L, balance sheet, cash flow, and key liquidity metrics
• Take responsibility for compiling and maintaining cost base forecasts, ensuring timely delivery and in-depth analysis that highlights cost drivers, identifies inefficiencies, and enables strategic cost management
• Preparing accurate and timely cash flow forecasts, ensuring the business maintains adequate working capital and continues to meet liquidity covenant thresholds
• Manage our investment process by keeping policies up to date, setting review timelines, and helping teams prepare strong business cases
  
  

Linking Strategy to Financial Outcomes

• Ensure our planning tools and models clearly map strategic initiatives to financial performance metrics, providing leadership with the insights they need to make informed, data-driven decisions across the organisation
• Help to embed strategic priorities into financial plans, enabling more effective resource allocation and long-term planning across business functions

Management Information (MI) Reporting

• Support the preparation of weekly and monthly performance reporting, delivering high-quality, narrative driven packs that clearly explain variances against targets and offer actionable insights
• Provide focused analysis on our cost performance, highlighting key variable cost movements, reviewing hiring activity, and offering visibility on third-party and supplier spend
• Collaborate closely with the Accounting team during month-end to ensure accurate reporting and alignment between actuals and forecasts

External Reporting

• Assist in the preparation of financial reporting packs, including key outputs for investors and oversight bodies such as the UK Civil Aviation Authority (CAA) and equivalent entities in other jurisdictions

What you will bring

• Qualified accountant with a minimum of 2 years post-qualified experience
• Strong financial analytical skills and proficient in financial modelling
• Ability to interpret complex financial data and provide actionable insights
• Knowledge of accounting principles and financial statement analysis

How big is the team?

1x Finance Director

1x Financial Controller

2x Accounts Payable Specialist

2x Finance Assistant

1x Analyst

Who's going to be your manager?

You’ll be reporting to Adam, our Finance Director

The interview process:

1. TA Screening - 30 mins
2. Virtual interview with Finance Director - 30 mins
3. In-person interview with key stakeholders including a case study - 1.5hr
4. Values interview with one of our founders - 30 mins

Our employee benefits

• 25 days annual leave + bank holidays + 4 “me/wellbeing” days
• We have a hybrid working policy and are happy for people to balance their working week between the office and home
• Vitality health insurance
• Enhanced parental leave for primary /secondary carers and adoptive parents

Additional employee perks

• £1,000 Heidi holiday credit + additional holiday discounts
• A fun packed company social calendar including our summer party, end of term conference and budget for team celebrations
• £300 work from home budget

Our Commitment to inclusive hiring

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to age, sex, ethnicity, religion, sexual orientation, gender identity, family or parental status,national origin, veteran, neurodiversity status or disability status