Overview

Charity People are delighted to be partnering with the National Literacy Trust to recruit for their next Head of Digital.

The National Literacy Trust empowers children, young people and adults from disadvantaged communities with the literacy skills they need to succeed. They work directly with young people and their families, with the 5,000 schools in these communities, with nurseries, prisons, YOIs and through their teams leading community literacy programmes in 20 places in the UK facing the biggest literacy and poverty challenges. Literacy is a vital element of action against poverty and their work changes people’s life stories.

Contract: Permanent role
Salary: £50,000 to £55,000
Location: Contracted to London office (SW8 1RL) with flexible home working
Hours: Full-time, 35 hours per week
Closing date for applications: Monday 6 October
Interview date: first stage interviews will be held remotely on Friday 17 October with second round held week commencing 27 October

Responsibilities

• Lead the development and implementation of the charity’s digital transformation strategy
• Provide digital leadership and expertise across the organisation
• Oversee the development of digital platforms to enhance brand and mission delivery
• Lead the delivery of key digital projects on time and within budget
• Enhance data analysis and CRM capabilities, developing reporting dashboards, generating data-driven insights and making recommendations to optimise performance and growth
• Manage the digital marketing budget and relationships with third-party suppliers
• Work with the Director of Marketing and Communications to build, implement, and maintain a consistent and high impact brand strategy
• Lead high-quality campaign activity on all digital channels, demonstrating the charity’s thought leadership and influencing policymakers and politicians and ensuring brand and messaging is consistent through all digital channels
• Oversee development of content for websites, social media and newsletters
• Ensure communications channels influence existing and potential donors and supporters of the charity

Required skills and experience

• Proven significant experience in senior digital leadership and/or strategy development
• Strong track record of managing agency partnerships
• Expertise in influencing public opinion or behaviour through communications and marketing
• Experience leading and motivating a digital team
• Success in delivering consumer-facing, digital-first campaigns
• Skilled in managing relationships with senior external stakeholders
• Excellent cross-departmental collaboration and communication skills

Desirable (not essential)

• Experience of contributing to organisational strategy development
• Good understanding of the role of digital marketing to deliver strategic growth
• Knowledge of using data insights to support strategy development
• Knowledge of how behavioural insight can be utilised to deliver behaviour change

How to apply

If you’re interested in hearing more about this opportunity, please send your CV to Alice Wood at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk.

Equity, Diversity and Inclusion

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.