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Head of Marketing (Digital)

Birmingham | Hybrid (3 days in office)

Are you a data-driven marketing leader with a passion for driving measurable growth? We’re looking for an experienced Head of Marketing to lead a high-impact digital strategy across SEO, PPC, content and analytics — shaping the full marketing funnel from awareness to conversion.

This is a senior, hands‑on role where you’ll define strategy, optimise performance channels, and work closely with commercial teams to drive sustainable growth.

About the Organisation

A long-established provider of transformational services across the health, education and social care sectors, delivering innovative solutions through technology.

Responsibilities and Qualifications

• Develop and deliver a comprehensive marketing strategy aligned to business growth goals.
• Lead a unified digital marketing approach across SEO, PPC and performance channels.
• Manage and optimise paid search and organic search activities, including technical SEO, content strategy and analytics.
• Oversee PPC activity across Google, Bing and paid social, ensuring strong ROI and effective budget allocation.
• Establish and track key KPIs: traffic, conversions, lead quality, CPA and ROI.
• Drive content marketing, email automation and website optimisation.
• Collaborate closely with sales to align marketing with go-to-market plans and buyer journeys.
• Lead and develop the marketing team and/or agency partners.
• Manage brand, communications and presence at events and webinars.
• Stay up to date with digital trends and competitive insights.
• 5+ years in a senior marketing role with hands‑on responsibility for SEO and PPC.
• Strong track record improving organic performance and managing PPC campaigns.
• Analytical mindset with experience using data and analytics tools to shape strategy.
• Ability to balance strategic leadership with hands‑on execution.
• Experience working in B2B, SaaS, healthcare, education or professional services is an advantage.
• Strong communication and stakeholder‑management skills.
• Experience of people managing a small team.

What’s on Offer

• A key leadership role within a mission‑led, growing organisation.
• Autonomy to build and scale a modern marketing function.
• Hybrid working (3 days in Birmingham office).
• Up to £60,000, benefits and professional development.
• A collaborative, human‑centred culture where innovation matters.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Technology, Information and Media and Health and Human Services

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