Overview

Head of Sales role at CTI Digital – Manchester, United Kingdom

Application Deadline: 5 September 2025

Department: Sales & Marketing

About CTI

Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

• We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
• We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
• We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
• We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

The Team

Our Sales team is all about driving revenue growth by seeking out and securing new business opportunities. With a deep expertise in selling complex technical solutions, they work strategically on new business accounts. At the core of their mission is developing new business. The team works closely with Client Services on account expansion and growth, and collaborates with account management, marketing, tech, and customer success to make sure our solutions truly align with client needs, delivering exceptional value and satisfaction.

What you’ll be doing

As our Head of Sales, you’ll be the linchpin between the sales team and the boardroom, providing the strategic direction and leadership to supercharge our growth. You’ll be a hands-on leader, shaping our sales strategy, mentoring the team, and ensuring we have the right tools and processes in place to break new ground.

You’ll also be responsible for the following key areas:

Strategic & Commercial

• Develop and own the overall sales strategy, aligned with CTI's growth objectives.
• Identify and prioritise target sectors and clients, with a focus on digital services and long-term partnerships.
• Work closely with our Marketing team to align campaigns, lead generation, and messaging with sales objectives.
• Provide regular insight to leadership on market trends, competitor activity, and client feedback.

Team & Leadership

• Recruit, retain, and develop sales talent, ensuring the team has the right structure and capabilities for growth.
• Set clear KPIs, goals, and incentives to drive accountability and performance.
• Foster a collaborative, high-performance culture within the sales function and with cross-functional teams, including delivery, client services, and finance.

Operational Excellence

• Implement consistent sales processes, playbooks, and best practices across the team.
• Ensure accurate pipeline management, forecasting, and reporting to the board.
• Take ownership of the CRM and sales tooling ecosystem, ensuring high adoption and data quality and introducing automation, reporting dashboards, and other innovations to improve efficiency and visibility.

Client & Revenue Growth

• Personally lead on strategic pitches and relationship-building with high-value prospects.
• Support account growth by partnering with delivery and client services teams to identify upsell and cross-sell opportunities.
• Champion the client experience throughout the sales cycle, ensuring a smooth handover into delivery.

What experience you need to be successful

To thrive in this role, you’ll need a mix of strategic thinking, hands-on leadership, and a genuine passion for building and mentoring teams. You're someone who loves to break new ground, and you're not afraid to get stuck in to make a real impact.

Key qualities and experience include:

• Proven experience in a senior sales leadership role, with a track record of driving revenue growth and securing new business.
• The ability to define and implement a cohesive sales strategy that aligns with business goals.
• Experience in sales forecasting, pipeline management, and using data to drive decision-making.
• A confident and clear communicator who can provide strategic direction to a team and present complex information to senior leadership.
• A talent for coaching, mentoring, and inspiring a sales team to reach their full potential.
• A proactive mindset when it comes to optimising processes and leveraging technology to improve efficiency.
• A background in selling complex technical solutions, ideally within the SaaS or tech industry.

We are challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply! Learn more about our commitment to equality, diversity, and inclusion on our careers site.

What’s in it for you?

• 28 days annual leave, in addition to the bank holidays
• Hybrid-working - we’re in the office twice a week
• Workplace nursery scheme
• Health cash plan
• Cycle-to-work scheme
• Flexible working hours
• Employee well-being and mental health programme
• Relaxed working environments - office dogs welcome!
• Company socials and lots of fun!

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• IT Services and IT Consulting

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