Leader, Brand Identity Creative Direction

Leader, Brand Identity Creative Direction

1 week ago Be among the first 25 applicants

The Opportunity

This is a pivotal role in ensuring the integrity and evolution of our global brand portfolio. You will lead cross-regional, multi-disciplinary projects — from trade fairs and showrooms to brand activations, digital experiences and packaging. You’ll be at the forefront of building meaningful, coherent brand experiences across all consumer touchpoints.

Europe

United Kingdom

LE_0163-GROHE Limited

Bachelor-/Master-/Diploma-Thesis

Hybrid

Full Time

15 September 2025

The Opportunity

This is a pivotal role in ensuring the integrity and evolution of our global brand portfolio. You will lead cross-regional, multi-disciplinary projects — from trade fairs and showrooms to brand activations, digital experiences and packaging. You’ll be at the forefront of building meaningful, coherent brand experiences across all consumer touchpoints.

Your Responsibilities

• Own and evolve brand identity across the LIXIL portfolio, ensuring consistency, relevance and differentiation.
• Lead and deliver creative direction for major branded environments and experiences — including international trade fairs, immersive showrooms, and consumer-facing activations.
• Collaborate closely with regional design and marketing teams to ensure brand alignment across packaging, digital platforms, communications, and spatial design.
• Develop brand strategy guidelines rooted in purpose, creativity, and commercial impact.
• Create compelling concepts and 3D visualizations that bring our brands to life through physical and digital touchpoints.
• Inspire through leadership, embracing and modelling LIXIL’s values in your approach and relationships.
  
  

• Degree (or equivalent) in Industrial, Spatial, or Interior Design with outstanding academic achievement.
• Minimum 10 years' experience as a Creative Director or equivalent, with a strong track record in spatial, retail, or experiential design.
• At least 5 years’ exposure to consumer-focused branding — ideally in sectors like consumer electronics, FMCG, or durable goods.
  
  

• Deep understanding of brand foundations, storytelling, and consumer behaviour.
• Proven ability to translate insights into impactful design solutions and innovation strategies.
• Strong visualisation skills, including 3D rendering and CMF (colour, material, finish) expertise.
• Experience with generative AI tools (e.g. Midjourney, Crea, Vizicom).
  
  

• Aesthetic sensitivity and a refined design eye.
• Strategic thinker with a proactive, solution-driven mindset.
• Confident communicator and collaborator, able to influence and inspire across disciplines and cultures.
• Highly organised and detail-oriented, with the ability to manage multiple high-impact projects simultaneously.
  
  

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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