Overview

Leader, Brand Identity Creative Direction. This is a pivotal role in ensuring the integrity and evolution of our global brand portfolio. You will lead cross-regional, multi-disciplinary projects — from trade fairs and showrooms to brand activations, digital experiences and packaging. You’ll be at the forefront of building meaningful, coherent brand experiences across all consumer touchpoints.

Location: Kingston upon Thames / London, United Kingdom (Hybrid). Employment type: Full-Time. Seniority: Director.

Responsibilities

• Own and evolve brand identity across the LIXIL portfolio, ensuring consistency, relevance and differentiation.
• Lead and deliver creative direction for major branded environments and experiences — including international trade fairs, immersive showrooms, and consumer-facing activations.
• Collaborate closely with regional design and marketing teams to ensure brand alignment across packaging, digital platforms, communications, and spatial design.
• Develop brand strategy guidelines rooted in purpose, creativity, and commercial impact.
• Create compelling concepts and 3D visualizations that bring our brands to life through physical and digital touchpoints.
• Inspire through leadership, embracing and modelling LIXIL’s values in your approach and relationships.

What We’re Looking For

Experience & Background

• Degree (or equivalent) in Industrial, Spatial, or Interior Design with outstanding academic achievement.
• Minimum 10 years' experience as a Creative Director or equivalent, with a strong track record in spatial, retail, or experiential design.
• At least 5 years’ exposure to consumer-focused branding — ideally in sectors like consumer electronics, FMCG, or durable goods.

Core Expertise

• Deep understanding of brand foundations, storytelling, and consumer behaviour.
• Proven ability to translate insights into impactful design solutions and innovation strategies.
• Strong visualisation skills, including 3D rendering and CMF (colour, material, finish) expertise.
• Experience with generative AI tools (e.g. Midjourney, Crea, Vizicom).

Personal Qualities

• Aesthetic sensitivity and a refined design eye.
• Strategic thinker with a proactive, solution-driven mindset.
• Confident communicator and collaborator, able to influence and inspire across disciplines and cultures.
• Highly organised and detail-oriented, with the ability to manage multiple high-impact projects simultaneously.

Why Join Us

At LIXIL, design is not just what we do – it’s who we are. You’ll be part of a global creative community, shaping experiences that enhance everyday life across the world. Join us by the river in Richmond and help us redefine the way people engage with the spaces they live in.