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The marketing and communications manager plays a key role in telling ASL’s story and advancing the school’s visibility. This hands‑on role is responsible for creating, coordinating, and delivering high‑quality communication materials that support departmental and school‑wide goals, ensuring all outputs align with the school’s brand and messaging standards. This position reports to the Director of Marketing and Communications, who in turn reports to the Dean of Admissions. This is a five‑day‑per‑week role with one day of remote work permitted per week.

Summary of Duties

• Manage, write, and publish materials for a variety of school departments, including Admissions, Development, Parent Community Association, and current families.
• Write engaging and compelling blogs and news stories for the website.
• Capture ad hoc photography and maintain photo filing to enhance digital storytelling.
• Draft social media copy that reflects, delights and informs our audiences, including prospective parents, alumni, current parents, employees and students.
• Edit small‑scale video editing projects.

• Collaborate with the Web Editor to ensure web content aligns with institutional messaging and brand standards, and write content for additional or updated webpages as needed.
• Execute and manage the creation, scheduling, and delivery of bulk email communications.
• Monitor and analyze the effectiveness of digital email communications, providing insights to inform future strategies.
• Implement social media plans by creating and scheduling content in line with strategies set by the Director of Marketing and Communications.

• Maintain a detailed calendar for communications deliverables to ensure timely and high‑quality outputs across all channels.
• Support the development and implementation of communication plans and campaigns by executing assigned tasks under the direction of the Director of Marketing and Communications and/or the Dean of Admissions.
• Ensure all outputs adhere to ASL brand guidelines.

• Perform any other duties as within the scope, spirit and purpose of the job, including occasional weekend and evening hours for event coverage.
• Support the Director of Marketing & Communications and, when needed, serve as their substitute.

Essential Qualifications & Experience

• Outstanding communication skills: verbal, written, organizational and administrative.
• Proficiency in Adobe Creative Cloud.
• Proficiency in email distribution platforms used for content creation and distribution.
• Excellent interpersonal skills with the ability to adapt to the needs of different stakeholders.
• Exemplary copy‑editing skills and attention to detail.
• Ability to apply practical thinking to execute tasks effectively while understanding the strategic goals set by leadership.
• Ability to think flexibly while maintaining a consistent institutional image and brand.
• A desire to work in a team‑focused, community environment.
• A proven commitment to the safeguarding and welfare of children.

The American School in London is committed to safeguarding and promoting the welfare of children and young people and expects all trustees, employees and volunteers to share this commitment. All new appointments will be subject to appropriate checks, including DBS enhanced, disqualification by association self‑declaration, declaration of criminal record, and other statutory requirements. The school also values diversity and inclusion and welcomes applicants from diverse backgrounds.