Overview

Join Us on the Journey At Cotswold Outdoor Group, the outdoors isnt just where we work, its who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We’re looking for a Digital Optimisation Manager to join us on that journey. This role is about more than just day-to-day responsibilities, its about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We’re currently based in Kemble but will be moving to central Swindon in Spring 2026 - just a short walk from the train station and the new bus boulevard. Its an exciting next step in our adventure, and a chance for you to be part of it from the very start.

About Us

We believe lifes better when its lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether its shaping our systems, supporting our teams or driving key initiatives, youll play a vital part in helping people get outside and explore more.

Were part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether its your first step or your next move, youll find opportunities to learn, grow, and be part of something bigger.

What Youll Be Doing

• Leading our Conversion Rate Optimisation (CRO) vision and roadmap, driving experiments that unlock growth and create meaningful impact


• Owning the CRO programme, from spotting opportunities to designing, running, and scaling tests that elevate the customer experience


• Harnessing data to uncover friction in the customer journey and transforming insights into seamless, adventure-inspiring experiences


• Delivering clear, compelling reporting and recommendations that guide business-wide decisions


• Partnering with eCommerce, Product, User Experience, and IT teams to bring innovative CRO experiments to life


• Championing a culture of optimisation, inspiring colleagues to test, learn, and grow

Were looking for someone who

• Has strong knowledge of digital analytics and experimentation tools (e.g., Adobe Analytics, Contentsquare, Optimizely)


• Can turn data into insights and create seamless, conversion-boosting customer experiences


• Is commercially minded, results-driven, and focused on delivering measurable impact


• Thinks strategically and has experience shaping and leading optimisation programmes


• Is collaborative, proactive, and confident influencing stakeholders across the business

What youll get from us

Joining our team means more than just getting paid a salary, its about being part of a workplace that values you, your growth and your wellbeing.

• Starting salary of £50,000 - £55,000 with a yearly bonus of up to £3,750


• Hybrid working options to support your work-life balance


• 33 days holiday allowing you to recharge and explore the outdoors


• Private medical insurance, life assurance and critical illness cover


• Staff discounts of 40-60% across our full range of outdoor brands


• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone\'s welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. Were looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.

This advert may close early if we receive a high number of applications, so dont wait too long to apply.