Location: Home based (living in the South West or Midlands and willing to travel within these areas up to 4 days per week. Very occasionally you may be expected to travel outside of these areas e.g. trade events, but still within the UK.)

Job Title: Regional Account Manager (2 Roles) - South West & Midlands

Role Summary:

Due to strong sales growth, an opportunity has arisen to join our award-winning speciality food and drink wholesaler as the newest member of our sales team. This is a key role within a dynamic team of 14, growing our small to mid-size independent retail customers.

As a Regional Account Manager, you will build and develop relationships with existing customers across various sales channels including Farm Shops, Garden Centres, Food Halls and Delis in the South-West and Midlands regions. You will also prospect and convert new customers to deliver overall sales and profitability targets.

Key responsibilities

• Reporting into the Commercial Director, focus on growing sales of our 4,000+ products within your portfolio of accounts.
• Leverage an existing base of business while actively seeking new opportunities – ability to hunt and farm essential.
• Ensure new and existing business hits company sales and margin expectations.
• Sell to customers the business and environmental benefits of increased consolidation through Cotswold Fayre.
• Promote sustainable and B Corp brands to retailers and the benefits of stocking them.
• Keep account records and customer communication (including CRM data) up to date in in-house systems.
• Fulfil internal/external administrative and reporting requirements promptly and accurately for day-to-day work and ad-hoc requests.
• Work with internal departments and suppliers to maximise sales and margin and deliver excellent Customer Service.
• Attend trade and industry shows as required to present the Cotswold Fayre offer and build profitable new business.
• Analyse internal sales data and trends to present to customers with the objective of incremental selling.
• Attend weekly conference calls and regular sales meetings (remote and in-person).

About You:

The successful candidate will have a passion for food and drink and knowledge of food retail, particularly the speciality sector. You are determined to achieve success and understand the value of relationship building, customer service and sales development.

• A proven track record in business development, new business sales, and within food & drink.
• IT competency with experience of Microsoft Teams, Excel, PowerPoint, Zoom and Outlook; strong numeracy and literacy.

Experience:

• At least 5 years’ sales experience, preferably in food & drink.
• Track record of securing new business and developing existing accounts.
• Working knowledge of the UK food and drink market.
• Ability to negotiate with larger accounts and sell the benefits of consolidating supply through Cotswold Fayre.
• Full driving licence (ideally clean).

Desirable Personal Qualities and Attributes:

• Highly motivated, organised, and capable of managing a large and complex territory. Self-starter and hungry for new customers.
• Strong rapport-building skills and value personal relationships in your work life.
• Comfort with independent working and a willingness to share learnings with the team.
• Resilient, tenacious, and determined to succeed.

About Cotswold Fayre

Cotswold Fayre is an award-winning speciality and fine food wholesaler, supplying premium ambient and chilled products from the UK’s best producers to retailers nationwide. We are recognised as the No.1 SME in the UK by Elite Business (2023), and have received the Lloyds Bank Purpose Before Profit Business of the Year (2022) and a Grocer Gold Award.

Our mission is to inspire, delight, and make a positive difference to customers, communities, and the planet through our shared passion for exceptional food and drink. As a certified B-Corporation, a Living Wage employer, and a carbon-neutral business since 2019, we are committed to sustainable sourcing and reducing environmental impact while strengthening maker–seller connections.

Our diverse team brings deep market knowledge and a collaborative approach to help retailers grow their business while making a positive impact.

Benefits:

• Annual bonus
• Generous benefits package
• Electric/Hybrid car provided

We are committed to diversity and inclusion and welcome applications from people from all backgrounds and abilities. We strive for an inclusive environment where everyone can grow and contribute with kindness and care, in a fun and rewarding workplace.