Research Director - Brand Health Tracking

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Overview

You will be responsible for leading accounts and driving growth within our Brand Health Tracking business. This will include leading pitches, writing proposals, and owning 2 or 3 of our largest client relationships. You will build up and manage a portfolio of clients, being responsible for delivery, account retention and further account growth.

Your impact will be felt by ensuring we continue to deliver exceptional work on existing accounts, delighting and winning repeat business, while also expanding our ever-growing client base. You are a leader with a strong commercial mindset and embody the Ipsos Director behaviours, making a meaningful contribution to both client success and our team's continued growth trajectory.

Day to day

These are the types of activities you can expect to perform during your day to day. As Ipsos is a dynamic organisation, this may vary as different opportunities arise.

• Strategic Client Conversations: Conduct senior-level client meetings and calls to discuss brand performance insights, strategic recommendations, and growth opportunities
• Data Analysis & Insight Development: Review brand health data, identify key trends and actionable insights, and develop strategic recommendations that drive measurable business impact for clients
• Portfolio Management: Review account performance metrics, profitability analysis, and growth pipeline development, ensuring each account meets or exceeds revenue and margin targets
• Team Leadership & Development: Lead account teams, provide coaching and guidance on analytical challenges, and conduct regular 1:1s with direct reports to drive performance and career development
• Proposal Development & Pitching: Write compelling proposals for new business opportunities, develop innovative research approaches, and present to prospective clients

This role offers hybrid working from our London office 3 days per week and the rest from home.

Background / About You

• Extensive leadership experience in a commercial, consulting, or market research environment with proven track record in brand tracking and brand equity research
• Personal mastery and comprehensive understanding of brand tracking methodologies, brand equity frameworks, and consumer insights approaches
• Demonstrated ability to manage delivery of strategic brand insights and analytics projects
• Proven track record of building deep client relationships and serving as trusted advisor to senior marketing leadership
• Project team leadership experience managing and developing research professionals across multiple seniority levels

Skills

A good understanding of research techniques and their applications within organisations

• Innovation leadership in developing new research approaches and implementing emerging technologies for brand measurement
• Business development capabilities including leading pitches, writing proposals, and coordinating new business activities
• Culture building - proven ability to establish culture of continuous learning and collaboration
• Clear and effective written and verbal communication skills with ability to present insights to C-suite audiences and exemplify company values

Behaviours

• Analytical thinking - Gets to the heart of complex brand problems quickly with clear analytical thinking and data-driven decision making
• Flexibility, agility and grit - Leads, decides on and initiates action while adapting quickly to changing client priorities and market conditions
• Creative thinking - Strong at formulating innovative strategies and embracing new concepts that differentiate our brand tracking solutions
• Empathy and active listening - Puts people first; works effectively with individuals, teams, clients and employees to build trusted advisor relationships
• Service orientation and customer service - Delivers results and meets client expectations while consistently exceeding service standards

Additionally, please refer to Our Values for further information regarding the behavioural values that you will embody.

What is in it for me?

Ipsos UK offers an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme and a great range of flexible benefits. For roles at Research Manager level and above we also offer private healthcare.

We also provide a comprehensive Learning & Development offer delivered through a mix of face-to-face, online or on-demand. You can read more by clicking here.

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.

Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

About Ipsos

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. We help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. Ipsos was awarded Great Place to Work Certification in 2022 & 2023.

About The Team

The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data; we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

Job details

• Seniority level: Director
• Employment type: Full-time
• Job function: Research, Analyst, and Information Technology
• Industries: Market Research