Research Director - Brand Health Tracking

Join to apply for the Research Director - Brand Health Tracking role at Ipsos in the UK

Research Director - Brand Health Tracking

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Join to apply for the Research Director - Brand Health Tracking role at Ipsos in the UK

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In this role you'll join the Brand & Comms team, a community of researchers whose mission is to help some of the world's leading brands create competitive advantage with their brand strategy and advertising. Your leadership will directly contribute to your clients' success, as well as to the growth of our team.

You will be responsible for leading accounts and driving growth within our Brand Health Tracking business. This will include leading pitches, writing proposals, and owning 2 or 3 of our largest client relationships. You will build up and manage a portfolio of clients, being responsible for delivery, account retention and further account growth.

Your impact will be felt by ensuring we continue to deliver exceptional work on existing accounts, delighting and winning repeat business, while also expanding our ever-growing client base.

You're a leader with a strong commercial mindset and truly embody the Ipsos Director behaviours, making a meaningful contribution to both client success and our team's continued growth trajectory.

Day to day

These are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation , this may vary as different opportunities arise:

• Strategic Client Conversations: Conduct senior-level client meetings and calls to discuss brand performance insights, strategic recommendations, and growth opportunities
• Data Analysis & Insight Development: Review brand health data, identify key trends and actionable insights, and develop strategic recommendations that drive measurable business impact for clients
• Portfolio Management: Review account performance metrics, profitability analysis, and growth pipeline development, ensuring each account meets or exceeds revenue and margin targets
• Team Leadership & Development: Lead account teams, provide coaching and guidance on analytical challenges, and conduct regular 1:1s with direct reports to drive performance and career development
• Proposal Development & Pitching: Write compelling proposals for new business opportunities, develop innovative research approaches, and present to prospective clients

This role offers hybrid working from our London office 3 days per week and the rest from home.

About You

Background:

These are the areas of knowledge and expertise that matter most for this role.

• Extensive leadership experience in a commercial, consulting, or market research environment with proven track record in brand tracking and brand equity research
• Personal mastery and comprehensive understanding of brand tracking methodologies, brand equity frameworks, and consumer insights approaches
• Demonstrated ability to manage delivery of strategic brand insights and analytics projects
• Proven track record of building deep client relationships and serving as trusted advisor to senior marketing leadership
• Project team leadership experience managing and developing research professionals across multiple seniority levels

Skills:

A good understanding of research techniques and their applications within organisations

• Innovation leadership in developing new research approaches and implementing emerging technologies for brand measurement
• Business development capabilities including leading pitches, writing proposals, and coordinating new business activities
• Culture building - proven ability to establish culture of continuous learning and collaboration
• Clear and effective written and verbal communication skills with ability to present insights to C-suite audiences and exemplify company values

Behaviours:

These are the areas of knowledge and expertise that matter most for this role.

• Analytical thinking - Gets to the heart of complex brand problems quickly with clear analytical thinking and data-driven decision making
• Flexibility, agility and grit - Leads, decides on and initiates action while adapting quickly to changing client priorities and market conditions
• Creative thinking - Strong at formulating innovative strategies and embracing new concepts that differentiate our brand tracking solutions
• Empathy and active listening - Puts people first; works effectively with individuals, teams, clients and employees to build trusted advisor relationships
• Service orientation and customer service - Delivers results and meets client expectations while consistently exceeding service standards

Additionally, please refer to Our Values for further information regarding the behavioural values that you will embody.

What is in it for me?

Ipsos UK offer an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.

In addition to this we have a fantastic Learning & Development offer delivered through a mix of face to face, online or on-demand; you can read more by clicking here.

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.

Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research

• Industries

  Market Research

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