About The Role

As the Retail Area Manager, you will lead between 10-15 stores within a wide geographical area from Edinburgh to Bristol and as far south as Poole, driving a customer first focus, collaborating with cross-functional teams, and ensuring seamless execution of plans. You will use insights from store performance to refine operations and guide improvements, ensuring every store delivers a top-tier experience. You will lead new store openings, ensuring every detail is in place to create exceptional first impressions for customers. Your role will also involve taking ownership of sales and cost forecasts, managing performance, and implementing strategies to meet operational standards. Regular store visits will allow you to inspire and support your teams in delivering excellent service. You will lead community-driven initiatives to strengthen relationships with customers, while prioritising talent development, health, safety, and inclusivity to ensure your stores remain welcoming, secure spaces for all.

About Finisterre

Finisterre is a B Corp certified brand creating enduring outdoor wear. We are committed to responsible and transparent production and a culture that values our people, environment, and product. We offer a dynamic work environment with opportunities for growth as we continue our global expansion.

Key Responsibilities

• Drive continuous improvement initiatives in retail by creating, implementing, and reviewing ideas that support the head of retail’s strategic direction.
• Set measurable goals for your area and teams that align with Finisterre’s retail and business strategy.
• Collaborate across functions (stock, marketing, operations, and visual merchandising) to ensure your area’s plans are executed seamlessly.
• Provide insights on store, customer, and local high street performance to inform improvements and actions.
• Lead new store openings, ensuring recruitment, training, and community engagement are in place for a successful launch.

Commercial

• Own and manage your area’s sales and cost forecasts as part of the budgeting process.
• Deliver analysis on your area’s performance to drive results through data-driven decisions and informed intuition.
• Provide commercial reporting for the area, representing retail and your region in trade forums.
• Ensure store teams align with operational guidelines and implement action plans where stores underperform.

Team

• Be present, visiting stores weekly to support, inspire, and manage performance.
• Lead community-driven business development through local events, marketing, and collaborations.
• Implement new initiatives and secure buy-in from teams for successful integration into daily operations.
• Develop talent in your area, create succession plans, and foster growth with targeted development plans.
• Maintain a focus on health, safety, and inclusivity across stores, ensuring welcoming and secure spaces.

Requirements

• Natural leadership with a passion for retail and customer experience, with a proven track record of delivering results.
• 2 years’ experience in an Area Manager role.
• Experience in a collaborative environment where teams can grow, innovate, and succeed.
• Strategic thinking balancing long-term objectives with hands-on, tactical decisions.
• Proven experience in driving community-led business development through local marketing and events.
• Strong communication and comfort with data, forecasting, and performance analysis.
• Values-driven, embracing sustainability, inclusivity, and responsible growth.
• Full clean driving license and ability to travel including overnight stays.

Important

The successful candidate must have permission to work in the UK by the start of employment. Finisterre is not licensed to sponsor overseas workers.

Benefits

• Full-time, permanent contract with remote-based travel; salary £38,000 - £42,000 plus car and fuel allowance depending on experience.
• Discretionary bonus scheme based on company performance.
• Pension scheme with Nest.
• 25 days holiday per year, plus up to 8 UK bank holidays, with additional holidays for length of service.
• Your birthday off; 60% product discount for personal and gift use; 30% Friends and Family discount.
• Life assurance and access to an employee assistance program; wellbeing programs including counselling, Headspace, and more.
• Regular company social events and paid volunteering opportunities.
• Individual training and development plans and other perks.

Closing date: We’ll be interviewing as we go along, so please submit your application at the earliest opportunity.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.