What you’ll do

• Lead in the planning of campaigns targeting a wide range of talent segments globally.

• Collaborate with talent acquisition teams and stakeholders to identify key hiring priorities and align campaigns with specific job requisitions and talent pipelines.

• Work closely with internal Talent Attraction teams to ensure timely delivery and smooth execution of campaigns across multiple platforms.

• Create engaging content and ad copy, working with the design team to ensure consistent branding and message alignment that resonates with candidate personas.

• Manage relationship with key stakeholders and compile reports on campaign outcomes.

• Partner with the wider Talent Acquisition (TA) team, Workforce Intelligence and Talent Acquisition (WITA) partners and business stakeholders to ensure campaigns alignment on broader Citi recruitment priorities and diversity goals.

• Stay updated with external market insights including competitor analysis and candidate behaviour insights.

• Organise and prioritise multiple campaigns and tasks, ensuring deadlines are met and campaign elements are effectively coordinated.

• Maintain clear documentation of campaign details including performance data, creative assets and key learnings for future reference.

What we’re looking for

• Expertise in digital marketing, recruitment marketing, or employer branding.

• Strong understanding of tools and platforms, such as LinkedIn Campaign Manager, programmatic advertising and Search Engine Optimisation (SEO).

• Exceptional project management skills, with the ability to manage multiple campaigns simultaneously.

• Exceptional written and verbal communication skills.

• Proven track record of leading large-scale, data-driven campaigns with measurable success is a plus.

• Experience in recruitment marketing within a corporate environment is a plus.

What we can offer you

By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

• 27 days annual leave (plus bank holidays)

• A discretionary annual performance related bonus

• Private Medical Care & Life Insurance

• Employee Assistance Program

• Pension Plan

• Paid Parental Leave

• Special discounts for employees, family, and friends

• Access to an array of learning and development resources

• Visit our Global Benefits page to learn more.

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self, every day. We want the best talent around the world to be energized to join us, motivated to stay and empowered to thrive.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.