Join to apply for the Senior Director, New Business role at Zappi

Application Deadline: 25 September 2025

Department: Sales

Location: London, UK

Compensation: £160,000 - £200,000 / year

Description

Zappi is a fast-growing SaaS platform that helps the world’s largest brands make smarter, faster decisions by providing AI-powered consumer insights. Our platform enables companies to pre-test new products, creative campaigns, packaging, names, flavors, and more — allowing them to identify winning ideas and optimize them before market launch.

Trusted by over 350 global brands, we combine advanced data science, applied statistics, and intuitive UX to deliver real-time, actionable insights. Designed for non-expert users, our platform accelerates decision-making with quick, reliable feedback from millions of consumers worldwide - simplifying complex choices and driving successful products and advertising for the brands we work with.

About the team: Joining our dynamic New Business team at Zappi means becoming a crucial part of a passionate group dedicated to revolutionizing the marketing, advertising, and innovation strategies of globally recognized B2C brands. Our team takes pride in our distinctive and highly differentiated brand, characterized by a quirky and fun energy that resonates in our interactions with customers.

As a member of our New Business team, you will thrive in a collaborative environment and enjoy building impactful relationships with both existing and new customers. With a focus on leading the sales cycle for new logos through engagement, discovery, presentation, negotiation and closing deals, you will play a vital role in expanding our reach and contributing to the continued success of our team.

The Role: As the Senior Director, New Business, you will serve as the front door of Zappi, engaging with some of the world's largest companies looking to invest in cutting-edge market research. Your role involves systematically implementing the world's most powerful insights platform, empowering customers to make informed business decisions. This position demands in-depth consultation to understand customer needs, enabling you to provide thought leadership, industry best practices, and foster amazing client partnerships.

As the primary consulting touchpoint for new enterprise customers, your focus will be on assessing customer needs and recommending programs that maximize their return on investment. The ideal candidate should possess a passion for market research, change management consulting, and detailed problem-solving.

Responsibilities

• Strategically engage in top-of-funnel activities by networking and prospecting through social media, email, and cold calling. Leverage warm leads provided by marketing for efficient deal closures.
• Execute the complete sales cycle, encompassing in-depth research, prospecting, persuasive pitching, adept negotiation, and the successful closure of substantial enterprise deals, consistently exceeding quota expectations.
• Provide consultative expertise in change management, strategic planning, or process implementation.
• Implement established sales methodologies, such as MEDDIC & Sandler, to elevate the sales process. Ensure a systematic and strategic approach to understanding customer needs, identifying key stakeholders, and achieving successful deal outcomes.
• Collaborate with the revenue and demand generation teams to identify the current needs of the brand, propose solutions, and implement strategies to optimize outcomes.
• Rapidly acquire expertise in Zappi’s product offerings, comprehending their uses, benefits, competitive advantages, and business terms to proficiently present and close deals.
• Lead negotiations for contracts with large enterprise accounts, collaborating with internal departments, including legal, to achieve mutually acceptable terms.
• Represent Zappi at industry conferences, showcasing our offerings and building valuable connections.
• Consistently meet and surpass individual sales quotas.

Skills, Knowledge & Expertise

• Minimum 7 years of Enterprise Sales experience with a proven track record of closing significant deals, particularly with Fortune 1000 companies
• Understanding of technology, marketing, market research, consumer insights and helping large organizations grow
• Proven ability to challenge the status quo and push for continuous improvement with bold ideas and informed opinions that drive results
• Proficiency in implementing established sales methodologies such as MEDDIC & Sandler
• Ability to rapidly integrate into and contribute to the sales team, consistently surpassing quotas
• Ability to ramp up quickly and learn Zappi's platform and solutions, identifying customer needs and articulating how our features align with those needs

Benefits

• Salary £160K - £200K on target earnings (inc base salary and variable commission). Salaries are benchmarked annually.
• One company-paid mental health day of rest every quarter
• Unlimited holidays with a minimum of 20 days per year plus national holidays
• Private medical healthcare cover
• Group risk, life & disability contributions
• Flexible working arrangements, including remote
• Offices designed for focus and collaboration
• Support setting up your home office (chair + desk, etc)
• Wellbeing benefits such as free yoga and access to therapists/counsellors
• Enhanced parental leave policies
• Pension contributions via salary sacrifice
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us?

We’ve been recognized as one of the hottest martech companies and named Best Place to Work for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our inclusion efforts focus on building a diverse organization and helping brands eliminate cultural presumptions in research.

Our values are Trust, Truth, Ownership, Ambition and Humility. We strive to show up for customers, colleagues, and communities. We are pursuing B Corp certification and aim to Net Zero in 2021. We have a strong culture and recognitions across awards for our teams and leadership.

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of race, gender, sexual orientation, disability, or any other characteristic protected by law. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply.

Seniority level

• Director

Employment type

• Full-time

Job function

• Business Development and Sales
• Industries: Software Development

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