Senior Email Marketing Manager £48,000 - £50,000 + Benefits Hybrid - 3 days a week in London The Company A leading name in the UK property space, this organisation operates a portfolio of well‑known brands, reaching millions of customers each year. With a strong track record in residential services, they are committed to modernising their customer experience through data‑driven communications, innovative campaigns, and a progressive approach to digital engagement. The Role As Senior Email Marketing Manager, you'll lead email strategy across multiple brands, bringing together commercial goals, campaign excellence, and customer‑centric thinking. You'll own the end‑to‑end email lifecycle, from campaign planning, segmentation, and content development through to delivery, reporting, and optimisation. Managing and upskilling a team of passionate email specialists, you'll take the reins of CRM innovation – leading the charge on personalisation, automation, and customer retention. Key Responsibilities

Lead on multi‑brand email strategy across both triggered and promotional campaigns Drive personalisation, segmentation, and lifecycle marketing across key customer journeys Manage and mentor a small team of email marketers, creating a high‑performance culture Oversee campaign execution including creative direction, HTML, testing, and optimisation Report regularly on campaign performance, insights, and opportunities for improvement Own A/B and multivariate testing strategies to improve engagement and customer lifetime value Ensure brand consistency, deliverability best practice, and compliance are upheld

Your Experience

Proven experience in email marketing within a fast‑paced commercial environment Strong grip on HTML and hands‑on campaign building Skilled in customer segmentation, personalisation, and lifecycle marketing Experience working with tools like Google Analytics, Power BI, and ESPs (e.g. SFMC, Braze, Dotdigital) Excellent copywriting, stakeholder communication, and project management skills Analytical mindset and passion for driving value through data‑driven decisions

Why Apply? This is a brilliant opportunity to step into a highly visible, high‑impact role with a household brand. You'll get autonomy, ownership, and the chance to shape the future of customer communications during a key phase of digital evolution. Location: London, UK #J-18808-Ljbffr