Senior Product Marketing Manager
2 Days Old
Responsibilities
- 1. Audience & Market Expertise - Develop a 360° understanding of IT leadership priorities (scale, agility, visibility, automation, governance, security, compliance) and how Smartsheet addresses them. Map buyer committees and define message frameworks that resonate from C‑suite (CIO/CTO/CISO) to functional buyers (IT portfolio leaders, GRC, and tool admins). Benchmark Smartsheet's IT capabilities against key competitors and adjacent platforms.
- 2. Technical Storytelling & Content Leadership - Translate platform capabilities into compelling solution narratives and hands‑on technical demonstrations (e.g., interactive demos, whiteboard explainers, value calculators, and eBooks). Show how Smartsheet supports IT value levers – scale, agility, governance, automation, integration, and visibility – through measurable outcomes. Create content that speaks to both strategic value (e.g., risk reduction, IT efficiency, portfolio agility) and technical credibility (security, scalability, architecture).
- 3. Solution Positioning & GTM - Partner with Product, Sales, and Solution Engineering to define use‑case‑specific GTM plays targeting IT leadership and GRC stakeholders. Own the positioning and messaging for IT‑related solutions, ensuring consistency across campaigns, enablement materials, and field content. Collaborate with Professional Services to develop service packages and implementation blueprints that reinforce Smartsheet's credibility in enterprise IT transformation.
- 4. Sales & Partner Enablement – Enable sales, customer success, and partner teams on how to articulate Smartsheet's IT value story, using competitive comparisons and quantifiable proof points. Equip field teams with talk tracks, value quantification, and objection‑handling frameworks that resonate with technical evaluators and executive sponsors.
- 5. Insights & Measurements – Leverage market data, customer telemetry, and usage analytics to inform product and GTM strategy. Continuously test and refine messaging to improve conversion rates, buyer engagement, and win rates in the IT segment. Partner with analysts, industry bodies, and customer advocates to strengthen Smartsheet's visibility and thought leadership in IT portfolio management and governance automation.
- 6. Perform other duties as assigned.
Qualifications
- 6+ years in B2B SaaS product or solutions marketing, with proven success in IT buyer‑focused roles (CIO/CTO/CISO, IT Ops, GRC, or tool administration).
- Deep understanding of SaaS architectures, security and governance models, and integration ecosystems.
- Strong ability to translate technical concepts into business outcomes and executive‑level narratives.
- Track record of data‑driven storytelling using customer metrics, benchmarks, and value models.
- Comfortable engaging with enterprise sales, solution consultants, and IT architects to validate messaging and demo content.
- Experience with product‑led growth models and influencing technical evaluators.
- Excellent written and verbal communication skills; adept at simplifying complex ideas without losing technical rigor.
- Legally eligible to work in the UK on an ongoing basis.
Benefits
- Employer‑paid Private Medical and Dental, additional cost for family members.
- Monthly contributions toward your pension.
- Monthly stipend to support your work and productivity.
- 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program.
- 20 weeks fully paid Maternity Leave.
- 12 weeks fully paid Paternity/Adoption Leave.
- Personal paid Volunteer Day to support our community.
- Opportunities for professional growth and development including access to Udemy online courses.
- Company‑funded perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.
- Teleworking options from any registered location in the UK (role specific).
Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Location: London, UK (hybrid or UK remote eligible).
- Location:
- Camden Town, England, United Kingdom
- Salary:
- £125,000 - £150,000
- Job Type:
- FullTime
- Category:
- Marketing & Media
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