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About The Role

We are seeking a dynamic and experienced Senior Social Media Manager to join our pride! This role is pivotal in driving our social media presence and engagement for the LeoVegas and BetMGM brands, with a primary focus on the Netherlands market.

Description

Position at LeoVegas Group

About The Role

We are seeking a dynamic and experienced Senior Social Media Manager to join our pride! This role is pivotal in driving our social media presence and engagement for the LeoVegas and BetMGM brands, with a primary focus on the Netherlands market.

You will be responsible for developing and executing country-specific strategies, leading high-impact campaigns, and mentoring team members. The ideal candidate is a strategic thinker with a hands-on approach, capable of blending creative content creation with data-driven decision-making to achieve and exceed our commercial and social KPIs.

YOU WILL BE RESPONSIBLE FOR:

• Develop, implement, and own the social media strategy for the Netherlands market.
• Craft localised content plans and calendars that are culturally relevant and resonate with our target audiences, especially around major sporting events.
• Oversee and directly contribute to the creation of engaging, high-quality social media content.
• Build and nurture a thriving online community of players - engage with followers, foster conversations, and run engaging community campaigns, including competitions and giveaways.
• Manage and optimise our paid campaigns from conception to execution, ensuring alignment with performance goals and budget - collaborating with the Paid Social team.
• Lead social-first projects and workshops, fostering cross-functional collaboration with marketing, commercial, and design teams to ensure successful project outcomes from start to finish.
• Track, analyse, and report on social media performance, campaign results, and key commercial KPIs. Use data analysis to make informed decisions, optimise strategies, and identify growth opportunities.
• Keep your finger on the pulse of the latest social media trends, platform updates, and cultural nuances to ensure our content is always relevant, fresh, and engaging.
• Ensure all social media activities adhere to regulations and industry best practices.
• Collaborating with the international social media team to share best practices, exchange insights, and contribute to LeoVegas' overall social media success.
• Act as a mentor and leader within the social media team. Encourage team collaboration, motivate others to achieve departmental goals, and inspire strategic thinking.
  
  

• Demonstrable experience in a senior social media role, with a strong portfolio of successful campaigns and strategies for a global brand, agency, or within the online gaming industry.
• A strong strategic and commercial mindset & strong analytical skills.
• Creativity & adaptability to create engaging content that captures attention and drives engagement.
• Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express, Canva, Capcut).
• Nimble and responsive to changes in industry trends, algorithms, and platform updates, with a keen eye for identifying growth opportunities.
• Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a global team.
  
  

• Direct experience with the Dutch market is a significant advantage.
• Experience working with influencers and brand ambassadors.
• Knowledge of Dutch gambling regulations.
• Fluent in Dutch
• A genuine interest in sports and sports betting industry.
  
  

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.
• Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
• Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
• And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Gambling Facilities and Casinos

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