Overview

Join to apply for the Growth Lead role at Smedley Group. FAT Karting League is creating the pathway from karting to F1, and you’ll be part of a team turning a transformative idea into a worldwide movement. This role focuses on building scalable growth processes, driving demand, and converting hype into loyal fans as the brand expands to 50+ markets in the next five years.

What You’ll Do

• Design journeys that start with a TikTok clip and end with someone showing up trackside, buying a season pass, and following their dreams to the top of the sport.
• Design and run high-impact ad campaigns across Meta, Google, email sequences, influencers, and partnerships to fill grids and grow the community.
• Own and optimise the customer funnel, driving improvements in conversion from awareness through to ticket sales and season pass renewals.
• Develop and own scalable growth playbooks for hub launches, customer acquisition, onboarding and retention.
• Lead on data and reporting – define key metrics, monitor performance, and turn insights into decisions.
• Support hub growth by working with local teams to launch new hubs, providing tools, campaigns and support to succeed.
• Collaborate cross-functionally with product, operations and brand marketing to align growth initiatives with brand storytelling.

Why This Role?

• Opportunity to work at the intersection of sport, culture, and brand-building.
• Help build a sport, not just a product, with campaigns influencing global expansion.
• Leadership team includes Rob Smedley (former Ferrari F1 Engineer) and Ferdi Porsche (CEO of FAT International).
• Hands-on experience in a central location with close proximity to engineering, drivers, and product development.
• Immediate impact with plans to grow from 3 to 15+ hubs across multiple markets in the next 18 months.
• Potential for fast-track career progression toward Head of Growth as the company scales.
• Culture and adrenaline-driven environment focused on action and collaboration.

What You Bring - Essentials

• 2–3 years of experience in growth, digital, or performance marketing at a fast-paced consumer brand, event company, or agency.
• Proven ability to run paid campaigns that deliver ROI.
• Strong understanding of funnel optimization and CRM/email marketing (HubSpot a plus).
• Creative, content-savvy mindset with the ability to create ads that perform on TikTok, Instagram, and beyond.
• Analytical and data-driven, able to turn performance data into actionable insights.
• Self-starter with entrepreneurial energy and willingness to be on the ground floor of a massive project.
• Ability to work in the Oxfordshire office at least 3 days a week.
• Willingness to travel occasionally to events in the UK and beyond.