Head of Paid Media

Role Overview

Responsible for day-to-day operation and management of Clicky's Paid Media department, including service development, leading some of the agency’s biggest accounts and line managing the team. Tasked with ensuring that our offering consistently develops and contributes to overall agency growth goals whilst delivering exceptional commercial performance for our Paid Search & Social clients. This is a senior role within the business and is directly responsible for key commercial performance metrics measuring the success of our paid media offering.

• Paid Media Client Performance Targets
• Paid Team Revenue Growth
• Client Retention & Satisfaction
• Team Engagement & Satisfaction

Key Responsibilities

• Leadership & Strategy
  • Develop and execute the overarching Paid Media strategy, aligning with client objectives and agency goals.
  • Lead and mentor a team of Paid Media specialists, ensuring professional development and high team morale.
  • Act as the primary point of contact for high-level clients, building strong relationships and ensuring satisfaction.
• Campaign Management
  • Oversee the planning, implementation, and optimisation of Paid Search and Paid Social campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, and more.
  • Ensure campaigns are delivered on time, within budget, and meet or exceed performance KPIs.
  • Drive innovation by testing new platforms, tools, and campaign strategies.
• Analysis & Reporting
  • Setting and management of ambitious and industry-leading Paid Media CPTs with internal teams and clients.
  • Monitor client strategy performance, providing actionable insights and recommendations to both clients and internal teams.
  • Deliver detailed reports that clearly communicate campaign results, trends, and opportunities for improvement.
• Collaboration
  • Work closely with other departments (e.g., SEO, Content, Creative) to deliver cohesive, multi-channel strategies.
  • Collaborate with senior leadership to drive new business opportunities and contribute to pitches.

Qualifications & Skills

• 6+ years of experience working on high value client accounts with a proven track record for achieving outstanding ROI results.
• Experience and proven effective leadership in managing multi-disciplined teams.
• Experience working within an agency environment.
• A genuine passion for digital and specifically paid media.
• In depth experience working across campaigns that include both paid and organic search components.
• Previous experience dealing with clients and managing their expectations.
• Excellent commercial understanding and awareness.
• Exceptional self-management skills – time management, scheduling, organization, etc.
• Ability to communicate complex information & technical insight in a simplified manner for internal & external stakeholders.
• Strong interpersonal skills.

Why Clicky?

We are a leading UK-based digital agency, specialising in delivering comprehensive strategies for clients across a wide range of industries. We pride ourselves on building strong client relationships, providing exceptional customer service, and achieving results that drive business success.

You will be joining at an exciting period of growth and will be working with a knowledgeable and passionate team of experts across an exciting portfolio of clients.

As an agency, we’re committed to fostering meaningful relationships within our team and creating a culture where everyone excels. Our most important asset is our team, so we’re focused on making Clicky an amazing place to work. We’re officially one of the top 100 small companies to work for in the UK, in the top 40 of media and marketing agencies, and we’re a certified B Corp.

Benefits

• A competitive salary
• 25 days holiday + birthday + bank holidays
• Tailored commission scheme to reward performance
• A customised personal development plan and clear career progression
• Healthcare benefit
• Full range of additional benefits including life assurance, pension scheme, free eye tests and flu jabs, free access to financial welfare and mental well-being support, discounts with partners, and cycle to work scheme, among others
• Time dedicated to supporting charities
• Flexible work location – work from home and office with core days at Manchester HQ

Senior Position Level

• Director

Employment Type

• Full-time

Job Function

• Marketing and Sales

Industry

• Advertising Services