Overview

This range is provided by We Are Adam. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from We Are Adam

Associate Director - BD and Marketing at We Are Adam

Location: Manchester

Full time: Permanent

Hybrid: 2-3 days in the office

We are looking for a dynamic marketing and communications leader to drive our client\'s brand forward. In this role, you will develop and execute innovative strategies across digital, PR, and partnerships to boost brand visibility, deepen customer engagement, and grow their market share. Through compelling storytelling, you will solidify our client\'s position as a trusted leader in the sports performance and therapeutic health sectors, playing a key role in their continuous business growth.

The Role

• Develop and execute the annual marketing strategy, using market research and customer insights to achieve key business objectives.
• Oversee all digital channels (social media, email, web) and lead the creation of engaging content that translates technical information into compelling stories for both elite sport and therapeutic health audiences.
• Spearhead PR campaigns, media relations, and product launches, acting as the guardian of the brand\'s voice to ensure consistency across all platforms.
• Cultivate strategic relationships with sports clubs, healthcare professionals, and industry partners, while managing brand activations and representing our client at key events.
• Work closely with product, performance, and medical teams to ensure all messaging is accurate, aligned, and impactful.
• Track marketing performance against KPIs and ROI, delivering clear reports that inform future strategy and demonstrate business impact.

Who we are looking for

• Strong aptitude for copywriting and storytelling.
• Competent in using digital marketing tools, including social media platforms, CRM systems, and CMS platforms.
• Skilled at conveying complex or technical information in clear, accessible language.
• Familiarity with Adobe Creative Suite, HubSpot, WordPress, or Meta Ads (advantageous).
• At least four years’ experience in marketing or communications, ideally within sport, health tech, performance apparel, or wellness.
• Demonstrated success in managing integrated marketing campaigns and achieving measurable results.
• Experience in developing brand presence across both digital and offline channels.
• Prior involvement in elite sport, healthcare, or wellness sectors (desirable).

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Retail

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