We are a privately owned, wholesale bakery manufacturer proudly supplying the UK and European Foodservice and Retail markets. A one-stop bakery supply partner, offering an extensive range of quality, handcrafted products.

As we continue to grow and expand our presence in the market, we are seeking a motivated, hands‑on National Account Manager who can work autonomously managing existing business and developing new opportunities within the Foodservice sector – specifically wholesale, contract caterers, education, healthcare and travel & leisure.

This is a fantastic opportunity for a National Account Manager to join an entrepreneurial, fast‑growing business where your input truly matters. Working within a lean structure, you’ll be more than just an account manager—you’ll be a total business manager. From owning your own reporting and planning to implementing and improving processes, you’ll be hands‑on and actively involved in shaping both the commercial strategy and the wider business. If you're looking to step away from a rigid corporate setup and take real ownership in a dynamic, entrepreneurial environment, this is the role for you.

This role is Home/Field Based with national travel and target to be at our Head Office in Exhall, Coventry one day per week.

Reporting to the Head of Foodservice, you will be responsible for:

• Managing and developing regional and national accounts across the Foodservice Industry
• Working with the Head of Foodservice and leadership team to develop and execute the plan and brand strategy with existing and new foodservice accounts
• Increase distribution and visibility of the branded portfolio within account base
• Develop new business within the account base via new listings in addition to execution of new account opportunities
• Responsible for the delivery of internal targets with focus on profitable growth for allocated accounts
• Promotional plan implementation in line with strategy and customer plan
• Understand commercial impact – Pricing, Promotions, Investment, Trading Terms
• Negotiate trading terms, pricing, range reset opportunities, JBP’s and cost increase where relevant
• Develop, implement and execute clear JBP’s with the customer base ensuring focus on key measures for customer base and internal targets
• Collaborate with internal teams with focus on account objectives
• Provide clear internal and external analysis of reports with focus on performance
• Focus on forecasting, internal communication and understanding supply demands in line with the business growth

Sound interesting?

We're looking for the following:

• A working knowledge of the Foodservice industry
• Good presentation skills and time management
• Proven track record for retaining and growing current business
• Identifying, converting and growing new prospect business, not only individual clients but new sectors
• Experience with ambient and frozen food products (bakery experience preferred but not mandatory).
• A passion for our product categories, identifying first to market innovation and bringing opportunities back into the business for evaluation
• Self‑motivated with ‘Can do and Positive’ attitude
• Team player (sales team and wider business team)
• Ability to work flexible with UK wide Travel

Seniority level

Mid‑Senior level

Employment type

Full‑time

Industries

Food and Beverage Manufacturing