National Sales Manager

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The Role:

We are seeking an experienced National Sales Manager to lead, shape and deliver the national sales strategy across a diverse coatings portfolio. This is an exciting opportunity for a commercially driven leader to take ownership of sales performance, grow key customer relationships, and drive market expansion across the UK.

This is a permanent position, offering hybrid or field‑based working with regular national travel. The organisation operates within the specialist coatings sector and is undergoing continued growth, making this a key strategic hire that will play a major role in achieving long‑term commercial objectives.

Main Responsibilities:

  • Develop and execute national sales strategies to achieve revenue, margin and market share targets
  • Analyse market trends, competitor activity and customer insights to identify new growth opportunities
  • Create and deliver annual sales plans, budgets and forecasts
  • Lead, mentor and manage regional sales managers and technical representatives
  • Recruit, train and build a high‑performing national sales team
  • Manage key customer relationships including OEMs, contractors and distributor networks
  • Support major negotiations and high‑value sales opportunities
  • Ensure consistent customer experience and strong brand representation across all channels
  • Collaborate with marketing, product management, R&D and operations on product launches and commercial initiatives
  • Deliver regular performance reporting, including KPIs, pipeline visibility and CRM analytics
  • Conduct periodic business reviews with regional teams and key accounts

Skills / Experience:

  • Proven sales leadership experience, ideally within the coatings sector
  • Success managing national or multi‑region sales teams
  • Strong understanding of coatings technologies (Automotive, Marine, Wood, Industrial etc.)
  • Excellent leadership, communication, negotiation and strategic planning abilities
  • Experience managing distributor networks and/or OEM accounts
  • Strong analytical and commercial acumen, including CRM and forecasting capability
  • Ability to travel nationally (and occasionally within Europe)
  • Technical coatings knowledge or relevant certification beneficial

Salary & Working Hours:

  • Competitive salary dependent on experience
  • Full‑time, Monday to Friday
  • Hybrid or field‑based role with national travel

Benefits:

  • Opportunity to lead national strategy in a growing, specialist industry
  • Autonomy to shape team performance and commercial direction
  • Professional development and progression opportunities
  • Collaborative working with technical, commercial and operational teams
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Location:
Cambridgeshire And Peterborough
Salary:
£100,000 - £125,000
Job Type:
FullTime
Category:
Sales

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